Associate E-Commerce Manager

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

This job opportunity closely aligns with three of these key strategic pillars, which is driving Strengthening & Accelerating our Core Business, Creating a Future- Ready Organization and Exploring New Opportunities. The role is critical to TCP, as the Associate E-Commerce Manager, you will be responsible for maximizing sales and digital strategy across all retailer.com pages such as Walmart, Target, Kroger, Meijer, and more., in addition to supporting the sales relationship with our brand.com’s fulfillment provider.

Top dimensions:

Type of Role : Individual Contributor

Direct reports: 0

Complexity of the role: Responsible for supporting ecommerce portion of retailer business across all brands, categories, retailers

Primary Stakeholders: Retailer, Sales Strategy, Marketing, Supply, Finance

What are the Key Deliverables in this role?

Financial Outcomes

• Deliver Profitable Sales Growth: Support sales team in order to achieve sales objectives, volume growth and market share growth, via best in class digital shelf and align to retailer objectives.
• Digital Strategy: Leverage data, insights, and e-commerce knowledge to influence development of retailer specific digital strategies across portfolio of brands to deliver short- and long-term growth.

Customer Service

• Customer Centricity: Be customer obsessed in understanding and deploying retailer specific strategies and tactics in order to deliver on retailer e-commerce KPIs (Digital Scorecards, % Digital Sales, etc.).
• Digital Shelf Management: Deliver best in shelf experience through assessment, formatting, and syndicating and monitoring digital content including ratings and reviews, images, copy, and more in order to continuously optimize and achieve strong retailer scorecard measurement.

Internal Processes

• Sales Fundamentals: Demonstrate strong command and control of the business and operational needs including forecasting for S&OP and Trade Management of brand.com businesses. Leverage data and analytics to understand e-commerce sales trends and market conditions to share and influence internal cross functional partners.
• Cross Functional Collaboration: Partner with sales and marketing teams to maximize brand sales across retailers via retailer.com in alignment with sales team and brand strategies.

Innovation and Learning

• New Category Expansion: Support expansion into new categories with e-commerce strategy and execution across retailers, ensuring flawless set up and optimization of content and strategies.
• Omni Channel Management:  Stay current with new technology and channel trends and apply best practices to drive e-commerce growth.

Requirements

What are the Critical success factors for the Role ?

• Bachelor’s degree required.
• 2-3 days in office.
• 2+ years’ successful CPG e-commerce experience in Sales or Marketing roles.
• Knowledge of technical setup activities for retailer e-commerce platforms.
• Experience managing and executing Syndication experience across (Syndigo, Salsify, Nielsen Brand Bank, etc).
• Experience with sales fundamentals ( Forecasting, Trade Management).
• Strong business acumen with understanding of best-in-class- omni channel go to market tactics and strategies.

What are the Desirable success factors for the Role ?

• Entrepreneurial spirit, motivated by creating and “breakthrough” thinking.
• Excellent Communication skills with ability to manage internal and external stakeholders.
• Strategic and pro-active with interpersonal skills and an ability to influence across levels and functions within the organization.
• Commercially astute with a strong sense of urgency and excellent problem solving skills.

Benefits

At TATA Consumer Products, we offer you:

• Medical, Dental, Vision
• Employee Assistance Program (EAP)
• 401K Match
• Employee Referral Bonus
• Employee Discounts on Local & National Retailers

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct