Marketing Director

The Marketing Director is responsible for the branding and marketing of American Repertory Ballet (ARB) and Princeton Ballet School (PBS). The Marketing Director oversees the creation and implementation of print and digital marketing plans to generate ticket sales, build School enrollment, and increase awareness for all ARB/PBS programs. With the Executive Director and senior leadership team, the Marketing Director develops and refines the organization's marketing vision and strategy, while implementing an integrated digital media plan to advance the organization’s brand identity and engagement with audiences in New Jersey, nationally, and internationally.

Responsibilities include but are not limited to:

● Build, implement, and manage an organizational strategic marketing plan

● In collaboration with the executive and finance directors, determine and manage the marketing budget and deliver marketing activity within agreed budget

● Manage digital marketing channels and social media accounts

● Research and suggest activities for improving the quality of online content

● Track and measure SEO and Google Analytics metrics and provide reports

● Research areas for growth and help project future ticket sales, enrollment, and engagement trends

● Keep abreast with industry and market trends and best practices

● Coordinate website updates—ensure that new and consistent information (articles, links, stories, events, videos, and other content) is regularly posted and updated

● Develop and implement marketing campaigns for new and existing performances, class schedules and outreach programs

● Work closely with the Access and Enrichment department for community marketing campaigns as well as group sales, dance residencies, and performances

● Work collaboratively with the development team on communications and marketing plans for annual appeals, event invitations, other development events, etc.

● Capture and create organic content at organization related classes, performances, or events

● Create promotional, repertory preview and recap videos for the professional company, Princeton Ballet School, and outreach programs

● Manage organization of all assets (logos, approved photos, videos, etc.) on shared drive

● In collaboration with the Communications Manager, develop, distribute, and maintain all materials including but not limited to e-newsletters, brochures, fact sheets, reports, program collateral, donor appeals, and published reports

● Manage Google AdWords, Google Analytics, iContact, social media/e-communication campaigns and other outreach projects

● Manage the productivity of the marketing plans in relation to ticket sales and tuition

● Produce reports for staff meetings and quarterly reports for Board of Trustees meetings

● Other duties as assigned

Requirements

Qualifications:

● Bachelor’s degree or equivalent in marketing, digital technologies or similar field

● Must have an interest and appreciation for dance; experience in the arts a plus

● 3-5 years minimum experience in developing and implementing marketing strategies, with proven success

● Good knowledge of all digital marketing channels and experience with online marketing tools and best practices

● Hands-on experience with SEO, Google Analytic, iContact, and graphic design tools

● Strong familiarity with web design and Wordpress

● Critical thinker and problem-solving skills

● Team player

● Good time-management, interpersonal, and communication skills

Benefits

Starting salary range is $70,000-$75,000, commensurate with experience. Compensation package includes paid vacation, holidays, personal and sick time, health benefits, complimentary tickets to organization performances and events, and free Open Division classes at Princeton Ballet School (PBS), plus tuition benefits for children enrolled at PBS.