Account Executive, Paid Social (Performance Media)

The Role:

New York Based but will consider other East Coast locations

We are looking for an Account Executive (Paid Social) to join our Performance Media team in NYC. This person will be a digital media resource within the company and will be a reliable point of contact for paid social opportunities. This is an opportunity to work closely with the media team to develop strategic channel/media approaches across F500 clients in verticals ranging from healthcare, CPG, retail, and advocacy clients.

What you’ll do as you move with us:

• Upload, execute and monitor media campaigns with attention to detail
• Act as a resource and field educational internal and external questions with professionalism
• Analyze campaign metrics and performance to highlight key takeaways, translating into client-facing communication in email, PowerPoint and Excel reports
• Develop reliable relationships with clients, vendors and publications
• Manage media for F500 clients (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.)
• Manage campaigns on standard paid social platforms – Meta/Instagram, Twitter, LinkedIn, YouTube, TikTok
• Analyze performance data to develop reporting and recommendations to clients – leading presentations and establishing trust/relationships with clients.
• Work with the team to identify opportunities and build processes within the department.

Experience that contributes to your success:

• 1+ years of professional experience across agency, in-house, or start-up roles
• Paid media and media analytics background and interest and overall a passion in all aspects of social and how it works within integrated communications
• Prior work with industry tools (Facebook Ads Manager, Facebook Business Manager, Twitter Ads, LinkedIn Ads Manager, YouTube, Snap, Tiktok, Google Search, Google Display Network, Google Analytics).
• Understanding of basic media buyer vocabulary, such as performance KPIs, bidding and objectives
• Other exposure and experience to other media channels (Paid search and Programmatic) experience are a plus
• Ability to eloquently report/translate date to form insights and recommendations
• Proficient in Microsoft Office, particularly using PowerPoint and Excel for reporting and recommended strategy documents
• Excellent written and verbal communications skills along with strong attention to detail
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

 Perks of working at Burson:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays and a Flexible Holiday Policy with 9 paid holidays annually. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave
• Wellness benefits including healthcare, vision, dental and pet insurance
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• More information on benefits can be found Here.

About Burson:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.

For more information, visit www.bursonglobal.com

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Recruitment Privacy Notice

https://www.bursonglobal.com/p/recruitment-privacy-notice

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https://www.bursonglobal.com/p/california-recruitment-privacy-notice

The base salary for this position at the time of this posting may range from $35,000 to $75,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome

Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at [email protected]. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.

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