Campaign Manager (US)

ABOUT US
SINE Digital is the pre-eminent disruptive performance marketing agency with offices in London's West End and New York.

We provide cutting-edge digital solutions for some of the biggest names in live entertainment, fashion and e-commerce. Our data-driven expertise in strategic digital marketing consultancy and digital marketing insight is built on years of commercial experience.

ABOUT THE ROLE

The Campaign Manager reports into the Campaign Director in New York and plays a key role in managing client relationships, communicating digital marketing strategies, and overseeing project management across various services including Website Development, CRM, Digital Media, SEO and Creative Performance Analysis. 

The ideal candidate will have proven knowledge and experience in managing digital strategy and campaigns through paid search, paid social, programmatic advertising channels and email marketing.

The nature of the role also demands a track record of working directly with clients to explain, inspire, execute and measure performance marketing campaigns across a range of budgets, as well as a high level of flexibility, common sense and attention to detail.

RESPONSIBILITIES

As a Campaign Manager at SINE Digital, you’ll get your hands dirty with all sorts of exciting and pioneering digital work and have a range of key responsibilities, including:

Digital Marketing Strategy

• Work closely with the Campaign Director and other team members to develop comprehensive digital marketing strategies tailored to each client's needs.
• Translate client requirements into actionable plans, ensuring alignment with industry best practices and emerging trends.
• Monitor and analyse campaign performance metrics to identify areas for improvement and optimization.
• Stay up-to-date on industry trends, promising practices and emerging technologies to continually improve digital marketing efforts.
• Collaborate with the wider team to ensure optimal campaign efficiency across accounts, whilst analysing and assessing comparable performance of past SINE Digital campaigns.
• Attending and leading relevant training sessions.

Client Relationship Management

• Serve as the primary point of contact for assigned clients, maintaining regular communication to understand their goals, challenges, and expectations.
• Collaborate with clients to develop and refine digital marketing strategies aligned with their business objectives.
• Provide proactive recommendations and solutions to optimise campaign performance and achieve client success.

Project Management

• Coordinate project timelines, resources, and deliverables to ensure timely and successful execution of digital marketing initiatives.
• Collaborate with internal teams including design, development, content, and analytics to ensure seamless project delivery.
• Conduct regular project meetings with clients to provide updates, gather feedback, and address any concerns or issues.
• Administer all budget activity, including budget recommendations, invoicing and billing status.

Performance Analysis and Reporting

• Utilise data analytics tools to track campaign performance across various digital channels.
• Generate insightful reports and presentations to summarise key findings, trends, and recommendations for clients.
• Present and analyse performance metrics, dashboards and KPIs to track the effectiveness of digital marketing initiatives and provide actionable insights to clients.

In return, we’ll give you the opportunity to work with an amazingly dynamic and talented team on some incredible live entertainment experiences in a truly special working environment. We’ll also enable you to broaden your skill set across digital channels as we provide you with a highly progressive training and development programme. 

As a group company in a period of rapid international growth, we can offer exciting opportunities for progression in and enrichment of your career.

ABOUT YOU

• Proven track record of consistently developing digital strategies for live entertainment (Broadway, Arts & Culture, Attractions), and delivering excellent results across relevant digital channels and platforms, whilst leading and maintaining client relationships.
• Being an ambitious and positive team player with a passion and curiosity for digital marketing, ready to take the next step in your career.
• Proven experience in leading and nurturing relationships and communications with a range of key stakeholders, including anticipating client needs and expectations, persistently driving key strategic and budget decisions in the best interests of campaign performance and the agency, and adapting communication styles appropriately.
• Ability to take the lead on forming digital strategies and plans, ensuring consistent excellence in their delivery and be agile when faced with challenges and opportunities.
• Proven knowledge and experience in advanced reporting and performance measurement, including producing customised and relevant key insights for clients from a range of data sources.
• An open, supportive and data-driven approach for the performance and outputs of key client accounts and other team members.
• Desire to work across a broad range of live entertainment clients, from theatre shows to music festivals and immersive experiences.
• Thirst for knowledge and passion for self development, as well as a willingness to learn and work across a broad spectrum of digital channels and platforms.
• Impeccable attention to detail in all areas of your work.
• Willingness to understand and embody SINE’s values of Knowledge & Expertise, Transparency, Collaboration, Innovation and Passion.
• Outstanding interpersonal, verbal and written communication skills, including an ability to communicate complicated information in a straightforward way for our clients.
• Proven practical knowledge of Google Drive and/or Microsoft Office Applications, especially Sheets/Excel and Google Slides/PowerPoint.
• Ability to thrive when working under pressure to strict deadlines, in a constantly changing environment, whilst maintaining a professional service.
• Highly-developed creative problem-solving skills.

BENEFITS & PERKS

• A competitive salary between $70,000 - $90,000, commensurate with experience.
• 24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas period).
• 3pm finish on a Friday.
• Access to 401(K) Retirement Plan
• Access to healthcare and dental care.
• Hybrid working and working from home equipment allowance.
• An abundance of free tickets to live events.
• Structured personal development, a customised training programme and opportunities to attend industry conferences.

LOCATION

Our New York office is based in the heart of Time Square. We currently operate a hybrid working week, including Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays.