Creative Director (Digital Marketing)
Jump 450 Media
New York, new york
Job Details
Full-time
Full Job Description
100% Remote Position
Base Salary: $100K
Additional Commissions: 20-80% of Base Salary
Responsible for collaborating with our creative and media buying teams to develop creative campaigns for paid advertising initiatives on networks like Facebook, Twitter, Snapchat, Pinterest, Google, YouTube, Bing, Outbrain, Taboola and more. You will be responsible to working directly with client’s on marketing strategies and objectives by working with our creative production team to produce finalized ad copy, video and images. You will be responsible for establishing and maintaining the reputation of the company as a creative leader.
Responsibilities include:
- Idea Generation - We need someone with strong creative thought leadership to generate ideas and leverage clients' existing repository of creative assets, knowledge of product categories and familiarity of the a client's brand
- Execution - Ability to retool, reformat and splice visual creative assets, that are up to client standards
- Develop, utilize, and maintain well-defined processes to measure and report on creative ads on Facebook, Google, YouTube, Instagram, Search ads, Display and more
- Provide guidelines for the look and feel of all creative including copy, images and videos
- Have an understanding of cutting edge creative concepts that are driving action on social platforms; i.e. user generated content, testimonials, kinetic text, split screens)
- Maintain brand messaging and enforce brand guidelines, while providing strategic focus for how to utilize those assets to drive business objectives
- Persuasively and clearly present design concepts against strategies outlined to Creative Leadership and Marketing
- Proactively identifies and recommends new approaches to improve our creative using design and industry trends, best practices
- Provides direction at photo shoots, including pre-shoot activity such as model and location selection, as well as styling, as needed.
- Participates as a member of the team, taking on the conception and tactical design of projects from start to finish including iterations to creative during the flight of the campaign based on learnings
Job Descriptions:
- Understand client expectations and internal timelines around creative deliverables.
- Conceptualize, design, and execute creative content for various advertising networks that include social, display, video, native, shopping and search channels.
- Work alongside a production team to create copy/video/image content for various digital ad formats.
- Create client-facing presentations actioning internal & client feedback.
- Collaborate with Jump's leadership to pitch prospective new clients for the firm.
- Spearhead development of content creation processes, internally between creative and production.
- Create and oversee the development of all creative, delivering a high level of excellence.
- Remain constantly aware of new creative developments within the industry to better service the client and maintain current and new business.
- Work with our media buying team in developing overall marketing strategies.
- Participation in market research, presenting creative concept development, and strategic direction.
- Oversee the creative process from inception to final product and ensures quality of content and style to meet clients marketing objectives and the proposed media buying strategies
- Foster progressive thinking and the pushing of boundaries
- Stimulate professional development and inspiration within the team and direct reports
- Be able to succeed in a deadline-oriented, fast-paced environment
- Manage your creative team and work with other teams to plan, execute and report
- Brainstorm and collaborate on concept development, copywriting tasks, messaging and marketing materials, as well as presentations and client communications
Requirements
- Bachelor's degree in Marketing or related major required.
- 5+ years of performance marketing experience in digital marketing is required.
- 5+ years of direct response copywriting experience is required.
- Experience with pitching high level, sophisticated clients and leading a creative team.
- Experience in post production.
- Experience with interviewing and sourcing creative production resources.
- Highly knowledgeable with Google and Facebook platforms, keyword research, Google Analytics, & ad creative testing.
- Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables.
- Ability to communicate effectively to all employee levels while understanding both the day to day and big picture.
- Ability to work in a fast-paced environment while managing time effectively.
Benefits
Join Us On Our Mission
We are a company where the world's best team members execute groundbreaking ideas through digital advertising.
About Jump 450
Jump 450, based in New York City, is a high-growth digital performance marketing agency that has seen rapid growth of over 250% over the past year. They have more than doubled their staff in the past year and expanded their resources to scalably grow their client's businesses. Jump 450's workplace culture, office environment, employee development approach, team engagement, perks, and benefits were part of the criteria that led to Ad Age's and Inc’s Best Places to Work and a 97% employee retention rate.
Jump 450 is the highest paying performance marketing agency in America. The company offers uncapped compensation for employees by sharing ~50 percent of top-line revenues with the team each month. On average, their media buyers make 400% higher than the average media buyer in the country. This work environment has created a triangle of alignment between company management, its employees, and its clients; resulting in Jump 450's clients always having the most skilled and coveted talent working on their accounts across their unique disciplines.
Jump 450’s office space is brand new and in a great complex (Brookfield Place) that has many amenities such as a robust food court, multiple restaurants within a minute walk, green space, water views, and great access to public transportation (Fulton St / World Trade Center / Cortland St / PATH stops within 5 a minute walk).
What We Offer
- Medical, Dental, & Vision Insurance Benefits
- Supplemental Life Insurance Plans
- Short and Long Term Disability Plans
- Access to virtual health services such as HealthAdvocate, OneMedical, TelaDoc, Talkspace, and Headspace
- Supports Health Savings Accounts and Flexible Spending Accounts
- Remote working flexibility
- 401k match plans
- Paid Holidays
- Flexible / Numerous PTO Days
- Gym subsidy
- Commuter subsidies
- Free daily snacks and drinks
- Free weekly company breakfasts and lunches
- In-Office massages
- Company retreats
- Half-Day Fridays
- New MacBook Pro on your first day
- Standing workstations
- Company Events & Happy Hours