Demand Generation Lead

AutogenAI revolutionises the way people write, offering a collaborative platform powered by Artificial Intelligence. Our award-winning SaaS application has already achieved sizeable success with significant ARR. We closed our Series A in July 2023 and Series B in December 2023. We are growing at an explosive rate and need to continue meeting the needs of our end users as we evolve our platform in a fast-changing environment. 

We are searching for a Global Demand Generation Lead at AutogenAI. In this role, your primary responsibility is to drive pipeline growth by conceptualizing and executing a strategic vision for demand generation. This involves planning, implementing, and optimizing targeted marketing campaigns across various owned and paid channels. 

 This role is both high impact and high visibility, requiring a candidate with experience in working closely with global marketing, sales, RevOps, and product teams to progressively develop and optimize demand generation programs. We are seeking a data-savvy, cross-functional collaborator who thrives in a fast-paced, high-growth environment. The role reports directly to the Head of Marketing. 

Responsibilities 

• Develop and implement a global, multi-channel demand generation strategy to drive pipeline growth and revenue in the Americas, UK, and APAC. 

• Plan, execute, and optimize brand awareness and lead generation campaigns across platforms including paid social, paid search, website, third-party partner sites, and email marketing. 

• Lead the implementation of Account-Based Marketing strategies to identify, engage, and convert key accounts globally. 

• Identify and leverage new inbound channels to generate a steady flow of qualified leads. 

• Build and maintain strong relationships with global BDR and Sales teams, outside marketing agencies. 

• Collaborate with RevOps to ensure transparency within the organization and develop essential data dashboards for the demand generation funnel, aiding in data-driven decision-making related to content and channel effectiveness. 

• Employ modern marketing automation tools to create targeted, multi-step campaigns efficiently. 

• Analyze campaign data and insights to guide strategy and execution. 

• Act as a thought leader within the organization by sharing global learnings, including best practices, campaign performance, persona behavior, industry trends, and content and messaging effectiveness. 

Requirements

• Experience: Minimum 6 years in a demand generation role with a focus on acquiring new customers. B2B marketing experience and comfort with complex buying committees are required. 

• Industry Knowledge: Strong understanding of SaaS industries. Proven ability to create targeted campaigns that generate high-quality leads. 

• Technical Skills: Expertise in email marketing, ABM programs, HubSpot, Google Ads, LinkedIn. Experience with data-driven optimizations and analytics tools is a plus. 

• Analytical Mindset: Data-driven with strong analytical skills. Capable of optimizing campaigns based on performance metrics. 

• Strategic & Hands-On: Ability to balance strategic planning with hands-on execution and optimization. 

• Self-Motivated: A proactive, self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs. 

• Ability to travel domestically and internationally ~10%. 

Benefits

 Salary range of $90,000 - $110,000 per year based on experience. Comprehensive benefits, 401K, share options and PTO package are also included.

Note  

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.  

To perform this job successfully, the employee(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an at-will relationship.  

The purpose of this summary is to describe the essential job functions and the level of work performed by individuals assigned to this position. This description is not an exhaustive list of all job duties performed by this position. Management reserves the right to modify, add or remove duties from particular jobs and assign other duties as necessary.

The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an at-will relationship.  

AutogenAI is proud to be an Equal Employment Opportunity employer, Affirmative Action employer, drug-free workplace and complies with ADA regulations as applicable. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.