Executive Director of Optimization & Measurement

The Studio at Situation Group crafts award-winning work for the world’s leading entertainment, education and mission-driven brands. The Studio seeks an Executive Director of Optimization & Measurement to work closely with cross-functional teams to set the vision, strategy, and roadmap to deliver cutting edge data, technology and analytics solutions across a portfolio of clients. This role will report to the Managing Partner and oversee collection of data and its use. Inclusive of data integrity, consent management, permissioning, privacy and first party data legislation. The selected candidate will demonstrate the ability to spearhead and confidently lead strategic conversations with senior agency leadership.

What You’ll Do

You will be responsible for overseeing and leading our analytics team. Your role will involve supervising the department's day-to-day operations with data integrity being a top priority. You will collaborate with other department heads to ensure that data/measurement efforts align with organizational goals and objectives. Additionally, you will be tasked with implementing best practices, driving innovation, and fostering a culture of continuous improvement within the analytics team.

Our office is located in midtown Manhattan and we are currently working in-office three days per week.

Sample Day-to-Day Responsibilities

• Consult on growth opportunities and identify new ways to use data to solve business challenges and support growth.
• Own partnership relations.
• Oversee the evolving landscape of ad tech; making recommendations on how to handle things like the need for an MMP, iOS 14 impact, third-party cookie deprecation, GA4 emergence, CCPA compliance, etc.
• Serve as a point of contact for advanced DOMO requests.
• Own privacy and data compliance for Situation Group, collaborating with Managing Partner, Situation Group  and our legal partners. Inclusive of maintaining privacy, cookie and T&C policies, identifying data processing concerns and related agency workflows/notifications.
• Drive the adoption of industry-leading measurement solutions and methodologies across all brands and markets, ensuring consistency and best practices.
• Oversee and drive growth of our proprietary first party data network (Situation Exchange).
• Ensure the accuracy and integrity of data.

Requirements

• 10 years relevant work experience in data, insights, analytics, and technology with expertise in digital media
• Fluency with DOMO or similar BI tool.
• 3-4 years of experience managing a team of data, analytics and advertising tech & marketing tech specialists and strong management skills
• Bachelor’s or Graduate in Statistics, Engineering, Computer Science
• Possess strong leadership skills, with a calm demeanor. (strong-decision making skills and the ability to manage up)
• Strong sense of urgency with sensitivity to time pressures and multiple deadlines

• Strong communicator with excellent interpersonal skills (negotiating, listening, collaboration)

Benefits

We offer a competitive base salary and a range of benefits and perks:

• Salary range: $140K - $160K, commensurate with experience
• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

The Studio at Situation Group crafts award-winning work for leading entertainment, education and mission-driven brands—WICKED on Broadway, The Metropolitan Opera, Columbia University, and No Kid Hungry.

The Studio is part of Situation Group, a digital-first collective of award-winning advertising agencies.