Head of Advocacy & National Brand Ambassador

Company Information:

Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal; to create a high-quality, responsibly sourced tequila that is accessible by everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months, faster than any other spirits brand in history.

Teremana loosely translates as ‘spirit of the earth’. The Latin word ‘terra’ meaning earth, and the Polynesian word ‘mana’, meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with.

Learn more about Teremana: http://www.teremana.com/

Select trade press coverage:

Just Drinks- https://www.just-drinks.com/interviews/dwayne-is-i...,

The Spirits Business- https://www.thespiritsbusiness.com/2022/01/the-big...

Position Summary:

Teremana Tequila is seeking a passionate, experienced, and dynamic individual to become its first National Brand Ambassador (BA). The National BA will be responsible for promoting the brand’s image and values across the US. He/she will forge connections, educate, and drive advocacy of Teremana among our target audiences of consumers, bartenders, distributors, media, and other key opinion leaders with authenticity, passion, credibility and influence. The National BA will also build a team of regional Brand Ambassadors and take a leadership role in managing and developing them.

Responsibilities include planning and executing national trade advocacy programs, major trade conferences; building relationships with key trade advocates; being a spokesperson for the brand for press, experiential events, influencers, and partners.  While not a sales role, the Brand Ambassador should work collaboratively with the sales organization and support them in identifying and looking after key accounts.  The National BA will also work with a network of Mana Ohana Specialists – our broader network of trade advocates.  Must be based in New York and be willing to travel 60-70% of the time. 

Core Responsibilities:

The National BA has 3 main areas of responsibility:

Trade

•      Support overall trade advocacy strategy and drink strategy

•      Develop and execute education and engagement programs for on-premise and off-premise accounts

•      Develop relationship with top tier bartenders

•      Plan and execute major trade conferences

•      Work with sales team to support distributors and develop local and national accounts

•      Provide brand education training for internal, commercial team, distributors

PR

•      Be a brand spokesperson for press

•      Participate in photoshoots for press

•      Participate in broadcast interviews

•      Collaborate with PR agency on media development and engagement

Consumer

•      Be the face of the brand at experiential consumer events

•      Menu development & oversee batching for events

•      Engage consumers via own social channel to promote brand

•      Participate in photoshoots for social/other media platforms

•      Be the spokesperson for influencer partnerships

•      Develop own relationships/ opportunities for influencer collaboration

Requirements

• Prior experience as a brand ambassador (strong preference)
• Expert in agave spirits (strong preference)
• Located in New York (mandatory)
• Deep industry experience with strong trade network
• Excellent speaker, presenter, storyteller, and media-ready
• Ability to develop large scale 360 trade advocacy programs that can work nationally
• Strong leader who can manage diverse BA team who live arounds the country
• Team player who can work collaborative with broader Teremana team, ambassador team, commercial team, and agency partners
• Strategic with strong business acumen, attentive to business results, understands how their work fits into the broader brand strategy
• Embodies the values of Teremana: down-to-earth, approachable, inclusive, empathetic, genuine, team player
• Highly entrepreneurial and an incredible self-starter
• Able to handle demanding travel schedule
• Spanish language speaking (desirable)

Benefits

• Competitive compensation package.
• Comprehensive healthcare, dental, and vision benefits.
• 401(k) retirement plan.
• Opportunities for career growth and development within a dynamic and fast-paced environment.
• Joining a brand strongly committed to quality, sustainability, and responsible sourcing