Influencer Account Assistant - Gaming & Entertainment

NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community.

On a mission to challenge outdated advertising methodologies, and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective.

With its genesis as a gaming influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how it interacts, share, and make decisions in the digital age.

Want to join the team, here are our three non-negotiables.

• Input - Join in, take part, be heard and contribute, team members looking for an easy ride won’t succeed here.
• Output - Focus on quality, if you’re not happy with what we’re creating then stop and ask why. Everything we create should be good enough for your portfolio.
• Together - Most importantly, achieve it together! Not feeling it, that’s okay we’re one team and support each other every step of the way. No egos. No judgment.

What’s it like in the New York office?

• Startup culture in a larger agency group. Our New York office will be the starting point for NewGen in the US. We’ll be a startup business with the backing of a well-established agency in the UK, giving us the best of both worlds.
• Hybrid culture - As a start-up in the US we know the importance of face time regularly. We equally understand the importance of flexibility. Our US team will be required in office 3 days a week minimum.
• We're based in central Manhattan, so right in the Hustle and Bustle.

The role:

As the Influencer Account Executive at NewGen, you’ll be supporting the charge in the gaming and live streaming space, driving the kind of innovative campaigns that make waves. You’ll be the go-to person for ensuring that our live activations are not just seamless but unforgettable, capturing the hearts and minds of gaming audiences. You’ll work hand-in-hand with our strategy, creative, and social teams to deliver content that’s not just top-tier but industry-leading. You’ll be sourcing and collaborating with gaming creators, optimising every piece of content for maximum impact, and building relationships that last.

At NewGen, we don’t just keep up with trends; we set them. You’ll be at the forefront of what’s next, constantly pushing the boundaries of what’s possible.

Data isn’t just numbers to you—it’s the key to unlocking better strategies. You’ll be monitoring and analysing campaign performance with a sharp eye, providing insights that keep our stakeholders in the loop and our campaigns ahead of the competition. At the end of the day, you’re not just managing projects; you’re shaping the future of gaming content at NewGen.

Responsibilities:

• Supporting Influencer Managers and Influencer Leads with the day-to-day running of your accounts, with a focus on client and project management
• Working with the accounts, creative, strategy and social teams to deliver best-in-class work
• Cultivate strong, authentic relationships with influencers through regular communication and engagement.
• Assisting with general client management and communication
• Assisting with creative influencer campaign ideation, pitches and strategies alongside wider internal teams
• Negotiate influencer contracts and manage agreements to ensure win-win partnerships.
• Manage campaign budgets, track expenses, and ensure cost-effective use of resources.
• Plan and coordinate influencer events, including product launches, brand activations, and other promotional activities.
• Track and analyse campaign performance using key metrics and data-driven insights.
• Provide regular performance reports to clients, highlighting successes and areas for improvement.

Requirements

Requirements:

• 1+ years of experience in Influencer Marketing, Social Media or Digital Marketing
• Proven track record of managing successful influencer campaigns, preferably within the gaming sector with strong crossover into lifestyle
• Strong cultural understanding of the space for creator sourcing.
• Excellent communication and negotiation skills, with the ability to build and maintain relationships.
• Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
• Creative thinker with a passion for storytelling and content creation.
• Enthusiastic about the creator economy and the evolving world of influencer marketing.
• Understand Influencer Marketing and Social Metrics (Impressions / Reach / Engagements).

Our interview process

At NewGen we’re looking for deeply passionate people who want to work with us as much as we want to work with them. Our process focuses on assessing a variety of skill sets and helps both you and us to understand if we’re making the right decision. When we bring someone into the team we want to work with them for years, so the process is particularly important.

Stage One (30 mins)

Let’s get to know each other.

An informal chat, firstly giving you the opportunity to ask questions about the role and find out more about the business, then we’ll ask you three questions.

• Why do you want to work for NewGen?
• Why do you think you’re right for this role?
• What are the aspects of the influencer industry that excite you the most and why?

Stage Two (One hour - face to face if possible)

Let’s get serious for a second.

An interview in front of two NewGen teammates. This stage will focus on your skillset, and ability to deliver the work and we’ll ask questions about your specific experience aligned to the role. Some questions you may be asked are:

• What were some of the process issues you faced in your previous role when it came to influencer management and how did you overcome them?
• When it comes to team management, what do you feel is the most important factor when motivating and engaging a team of influencer managers?
• Tell us about a project you’ve worked on, what the brief was, what was the process, and what was the outcome.

If you have any questions about this process please feel free to drop us a line at [email protected]

Benefits

• Salary range: $50,000-$65,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Work From Home
• Free Food & Snacks
• Wellness Resources