Integrated Communications Strategy Consultant - East Coast USA

Accelerating Life-Changing Solutions to Global Healthcare Challenges is the vision that unites us through a shared sense of purpose, whatever the role.

It speaks to the significant challenges that exist within global healthcare, and how we, as one team, can help to deliver better solutions and outcomes for our partners and for patients everywhere, sooner. Your job description outlines the important role and responsibilities that you own in achieving this vision.

Importantly too is how we go about living our vision.  This is defined by the Prime mission:

Through a pioneering fusion of the finest expertise in science, strategy, evidence, technology and creativity we deliver the world-class outcomes that our global partners trust to achieve their goals.

It speaks to collaboration and to everyone’s responsibility to bring together the diverse expertise that exist across our team to deliver world-class outcomes.

On this foundation, we have defined four core values, these represent the shared principles that guide our behaviours every day, whatever your role:

Be Brave, Be Human, Be Passionate, Be Exceptional. 

At Prime these values are integral to who we are.  They are there to guide you in your role and support you on your personal journey to success.  They shape our culture and support us in achieving our vision together, as one global team.  

The Role

The Integrated Communications Strategy Consultant develops omnichannel strategies for clients across the agency group, helping them achieve critical objectives through designing sophisticated customer-centric engagement programmes. This is a client-facing strategic consultancy role, sitting within a strategic horizontal function that works across all of Prime’s delivery agencies; it will be important for the individual to work collaboratively with agencies to support the growth of omnichannel deliverables and provide guidance and support to wider teams.

Responsibilities

• Lead on delivery of client omnichannel strategy projects, working with the Senior Director, Integrated Communications Strategy, Catalyst, and agency teams to apply Prime’s omnichannel strategy framework according to each client’s objectives
• Support larger strategy projects through activities such as insight generation, audience segmentation, persona development, customer journey mapping, and channel mix modelling
• Work with agency teams to enhance client projects with the addition of omnichannel activity
• Proactively develop strong relationships and ways of working with agency teams, to support seamless integration of omnichannel into business development and project delivery workflows
• Help evolve Prime’s omnichannel strategy services through gathering client insights and feedback on strategy projects, and proactively suggesting service innovations through maintaining excellent knowledge of the latest strategy and customer engagement theories, methods, and tools
• Provide expert omnichannel strategy input to agency-led RFPs and pitches
• Help drive organic growth of existing agency accounts through proactively identifying and addressing opportunities to propose omnichannel work to clients
• Work in partnership with Senior Director and Head of Integrated Communications team (Prime Omni) to support external pharma and internal agency teams in building an ethos of omnichannel communication strategic thinking and delivery
• Will require strong experience delivering customer-centric marketing and/or communications and a good understanding of Medical Affairs needs, including awareness of regulations and guidelines pertaining to communicating with healthcare professionals across key markets (US, UK, EMEA and Global)
• Important to have a solid understanding of how to use digital channels, data, and marketing technologies to design impactful customer engagement programmes
• Strategic mindset with an analytical and creative ability in designing omnichannel programmes for senior leaders in the pharma industry will be key, and the ability to manage complex discussions and moderate senior-level internal client workshops is going to be critical

Requirements

• Strong experience delivering customer-centric marketing and/or communications (8+ years)
• Experience of marketing and communications in the pharmaceutical industry, including awareness of regulations and guidelines pertaining to communicating with healthcare professionals across key markets (US, UK, EMEA)
• Understanding of how to use digital channels, data, and marketing technologies to design impactful customer engagement programmes
• Understanding of the role and remit of the Medical Affairs function; experience delivering omnichannel or digital-led medical communications programmes is highly desirable
• Experience of delivering pharma customer engagement programmes at both Global and Local levels would be beneficial; US market experience highly desirable
• Undergraduate degree; higher degree (MSc, MBA, PhD) desirable
• Strong knowledge of digital channels and datasets available for use within medical communications
• Excellent communication and presentation skills; able to translate complex concepts into compelling stories
• Strategic mindset: able to craft elegant solutions to solve challenges and realise opportunities for clients
• Analytical: comfortable working with data and using it to generate actionable insights
• Creative: “joining the dots” in ways others haven’t thought of
• Comfortable working with senior external and internal stakeholders; inspires confidence through quality of input

Benefits

• 42 days paid time off
• WORKsmart - Flexibility around core working hours and agreed upon 2-days per week homeworking schedule
• 5% contribution to 401k
• ADP Totalsource
• Hybrid working