Marketing Manager

Who We Are

The Clean Fight is a not-for-profit dedicated to accelerating the equitable adoption of climate solutions in New York State and beyond. Given that many of the technologies we need to solve the climate crisis already exist, it’s imperative that we ensure they are adopted quickly, equitably, and at scale. To enable this adoption, The Clean Fight designs and implements different models of adoption to identify and share the actionable strategies that can lead to the rapid deployment of decarbonization solutions, for all. Our programs focus on different parts of the clean energy economy, with practice areas that include buildings, energy storage, and food services.

The Clean Fight currently has three core programs. The accelerator program is New York State’s only accelerator focused on growth-stage companies, supporting innovative climate companies looking to move from initial deployment to broad market adoption. Our program is designed to help them quickly scale by collapsing the sales cycle through high-touch customer and capital partner matchmaking, technical assistance, and non-dilutive investments to help with initial deployments. 

Our second program, the Empire Technology Prize, is a $10M prize program focused on advancing the development and deployment of easy to adopt clean heating solutions for New York's tall buildings. By focusing the world’s best innovators on this issue, combined with the involvement of New York's leading real estate players as demonstration partners, we hope not only to collapse the time to market for these crucial  technologies, but to provide a blueprint for other markets in the US and globally to do the same.

Our latest program, the Energy Storage Capital Challenge, is designed to support innovative energy storage projects in need of capital to advance their deployment in New York State. This is a pivotal time for energy storage innovation in New York, with unprecedented Federal and State incentives, policy, and funding to support the deployment of projects. However, significant obstacles exist for innovators and developers to successfully deploy in New York’s unique market. The Energy Storage Capital Challenge is focused on one key need: Aligning capital to accelerate innovative energy storage projects.

We are supported by the New York State Energy Research and Development Authority (NYSERDA), the U.S. Economic Development Administration (EDA), the U.S. Department of Energy (DOE), and New Energy New York (NENY). We are a chapter of New Energy Nexus, an international not-for-profit that strives to achieve a 100% clean energy economy for 100% of the population in the shortest time possible by supporting diverse clean energy entrepreneurs with funds, accelerators, and networks, operating programs in the US, China, India, Southeast Asia, and East Africa.

About the Role

The Marketing Manager will work with the Director of Strategy & Marketing, and with the Program Team, to help build The Clean Fight brand and market the flagship programs created and executed by the organization. The manager will be responsible for developing and executing effective marketing strategies to raise awareness about The Clean Fight, attract potential startups and partners, share proven strategies to accelerate adoption, and build The Clean Fight community within the climate ecosystem in New York and beyond.

The Marketing Manager reports to the Director of Strategy & Marketing and may have direct reports down the road but will not have any initially. We compensate competitively and offer generous medical, dental, and vision benefits as well as a 401(k) contribution. The position is based in New York City. The team has an office near Madison Square Park at Rise New York and works together in-person two days a week, with flexible hybrid options on other days. Unfortunately, relocation assistance is not available.

The Ideal Candidate

We are looking for someone who is passionate about accelerating the adoption of climate solutions, and using the creative power of marketing to help achieve this goal, at speed. They have a proven track record in developing and executing successful marketing strategies, with expertise in digital marketing, content creation, PR, and/or events management. They are a creative thinker, strategic planner, and analytical problem-solver who can effectively communicate The Clean Fight’s mission and value proposition to a diverse community of stakeholders. They thrive in a dynamic environment by being a fast learner willing to roll up their sleeves; they’re self-motivated, solutions-oriented, resourceful, and able to prioritize and multitask.

Key Responsibilities

• Co-create and implement comprehensive marketing plans to promote The Clean Fight, its initiatives, and impact, including program launches, events, etc.
• Create - and catalyze the team to create - compelling content for various marketing channels, including website, social media, email campaigns, blog posts, opinion pieces, and press releases
• Manage social media accounts, monitor engagement, and optimize content to grow followers, drive website traffic, and increase engagement
• Collaborate with the internal team to develop marketing collateral and materials that effectively communicate the value proposition of The Clean Fight
• Track and analyze marketing metrics, such as website traffic, social media engagement, and event attendance, to assess the effectiveness of marketing initiatives and make data-driven recommendations for optimization
• Stay updated on industry trends, best practices, and new tools in marketing and sustainability
• Help to plan and execute events (both intimate & large scale), webinars, etc. to promote The Clean Fight's work & impact, attract new participants, support world-class programs, build alumni engagement, and facilitate knowledge sharing within the climate tech community

Requirements

• Proven experience (4+ years) in marketing. Sustainability or climate tech experience is preferable but not essential. In-house marketing experience in a growing company or organization preferable but not required

• Strong understanding of digital marketing channels, including social media, email marketing, and content marketing
• Excellent communication skills (both written and verbal). Ability to create powerful content for diverse audiences
• Proficient in using marketing tools and platforms, such as social media management tools, Google Analytics, email marketing software, and content management systems
• Ability to plan and run events, both in-person and virtual, with a high level of attention to detail
• Experience and confidence managing multiple projects simultaneously and meeting deadlines in a lean, fast-paced, complex environment
• Creative thinker with a proactive approach to problem-solving and an entrepreneurial mindset
• Ability to effectively work both independently and in a collaborative team environment and build relationships with diverse stakeholders
• Bachelor’s degree

Benefits

Competitive compensation ($70,000-100,000 to start) and generous benefits, including medical, dental, and vision coverage, paid parental leave, unlimited PTO, paid holidays, and 401(k) with company contribution.

How to Apply

We value and celebrate diversity among our employees and in our movement. We are an Equal Opportunity Employer - all qualified applicants will receive consideration without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, family/marital status, or veteran status. 

To be considered, please submit your resume and a cover letter that shows how your background has prepared you for the role. Your cover letter should clearly state why you are interested in working at The Clean Fight and explain how your experience is relevant. All applications must be submitted through Workable: https://apply.workable.com/newenergynexus/j/50BBED11C4/

Application deadline is April 29, 2024