Senior Director, Travel Wine & Spirits

SENIOR DIRECTOR, Travel Wine & Spirits

BPCM is seeking experienced candidates for the position of Senior Director on our Travel, Wine, & Spirits with a proven ability to successfully manage high profile brands.  Candidates must be adept at multi-tasking, working in a fast-paced, entrepreneurial environment as well as possess strong management and communication skills.  Only candidates with substantial experience in the development, execution and management of brand/product integrated marketing communications and public relations plans, events and promotions with top tier brands will be considered. Candidate must also have excellent written and oral communication skills, have well-established industry relationships, as well as be able to develop, negotiate and manage integrated marketing program. 

Your Day-to-Day:

·       Lead the creation and conception of strategic planning for all clients and oversee the execution of plans.

·       Leads the BPCM/client presence during relevant Inter-Agency Planning processes

·       Develop relationships with clients, appropriate media and notable industry opinion leaders to maximize opportunities and brand exposure

 ·       Cultivate relationships with top-tier consumer, luxury lifestyle, business and trade press

·       Provide strategic direction to clients on initiatives, brand positioning and core messaging

·       Help lead the business development, cultivating relationships for new business opportunities

·       Focus specifically on feature pitching efforts on behalf of client, spokespeople and new launches

·       Leverage media relationships to secure features for clients across broadcast, print and digital

·       Possess extremely strong/expert level knowledge of travel, wine, and spirits and luxury lifestyle media practices, as well as proven results garnering top-tier coverage in print, broadcast TV and online mediums

·       Ability to lead, manage and mentor the team 

·       Lead and participate in new business recommendations, proposals and presentations.

·       Oversee the planning, project management and execution of PR events (Press/Influencer Trips, Product Launches, Deskside Meetings, etc.)

·       Identify relevant strategic partnerships for clients, assist in developing those relationships

·       Possess a combination of creative and strategic thinking; ability to be an out of the box thinker and contribute to agency-wide brainstorms

·       Have an awareness of relevant events, cultural moments, editorial calendars, seasonal, market insights and trends to effectively and proactively apply story angle development that is strategic and timely in order to maximize brand features and product placements across national, regional, online, trade and broadcast outlets

·       Must be highly organized, detail oriented and have ability to thrive in a fast paced, deadline oriented and high-energy environment

·       Ability to manage several accounts independently with a positive and proactive attitude

·       Partner with BPCM LA and ModusBPCM London on all relevant client opportunities

·       Capable of managing large scale client budgets with accuracy and efficiency

·       Have a strong propensity to the luxury market. BPCM’s client roster is mostly rooted in luxury hospitality clients across both travel and Wine & Spirits 

Requirements

 What you bring to the team:

·      · Minimum of 10-12 years of experience at a PR agency and/or in house working on campaigns with top travel, wine, and spirits brands, especially in the luxury sector; multi-category experience in industries such as fashion is preferred

·       B.A., preferably in related field such as Marketing, PR, Communications and/or Journalism

·       Must have extensive and extremely well-established senior level media contacts in top tier media platforms, trade publications and national and digital media

·       Must exhibit exceptional writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues

·       Must have experience in senior level pitching and feature development 

·       Superior press release and pitch writing, communication and presentation skills

·       Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships

·       Team leader with ability to mentor and develop junior team members

·       Independent thinker, problem solver, attention to detail, and solution-oriented with hands-on can-do approach

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December
• A pup-friendly workspace!

The anticipated salary range for this position is $130,000 - $140,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location.

Why BPCM: 

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities. 

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies.  All requirements and skills are subject to change as business needs evolve.