Social Media Coordinator

tarte is the pioneer of high-performance naturals™, and one of the fastest growing cosmetic companies in the U.S. Founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-tested products chock full of healthy ingredients that deliver real results to the everyday woman. tarte is committed to sharing our “good-for-you glamour” philosophy with tartelettes worldwide, with in-store presence in over 7 countries, and online shipping to 150 countries and counting! Passionate and fierce individuals make up the tarte team from our New York City headquarters to the on-the-ground sales team sharing our powerful products and message throughout the U.S. and internationally.

Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte’s mission of offering cruelty-free, eco-chic cosmetics chock full of vitamins, minerals and formulated without any of the icky stuff like parabens, mineral oil, phthalates and gluten? Do you strive to live a healthy, compassionate and environmentally responsible way of life? If so, we’d love to hear from you!

Social Media Coordinator

The Social Media Coordinator will serve as a content creator & community manager reporting to tarte’s Social Media Director. This role will be responsible for executing upon omni-channel social strategies, producing social-first video content and photo assets, and managing both social & content production calendars. The ideal candidate is a creative thinker who lives and breathes social, has experience on camera and creating & editing social content on iphone under quick deadlines. If you're a creative storyteller with a passion for social media and a knack for creating captivating content to drive engagement, build brand awareness, and foster a loyal online community we'd love to meet you! Apply now and help us take our social media presence to the next level.

Responsibilities:

• iPhone Content creation:
• Ideate and facilitate production & post-production of short-form video deliverables, with a focus on TikTok and IG Reels. Must be comfortable with showing face in video and on socials.
• Shoot social-first video content & photo assets daily that are engaging, and on-brand.
• Film yourself regularly to create authentic & relatable content for our social media channels, including TikTok, Instagram, Snap Chat, X, YouTube & more. Examples of content capture include but are not limited to:
• UGC social style product application for new & core products
• Lifestyle content: Content that showcases how tarte products fit into everyday life and special moments.
• Capture content at events with ability to post live in real time while also capturing & editing video content for all social platforms.
• Produce a variety of content formats such as images, videos, GIFs, stories, reels, and live streams.
• Ensure all content is visually appealing and adheres to brand guidelines.
• Note: tarte will provide an iphone for content creation needs.
• Editing & post-production:
• Ability to quickly edit your own videos as well as create videos using other team members’ content.
• Proficiency in using CapCut and Splice for video editing.
• Add creative elements, effects, and music to enhance the content and drive engagement.
• Maintain a fast turnaround on video edits to meet short deadlines and keep up with the fast-paced nature of social media.
• Capture and edit video content simultaneously while working/shooting at events.
• Content Strategy and Execution:
• Collaborate with the marketing team to develop and execute a content calendar that aligns with our overall marketing strategy.
• Stay up-to-date with social media trends and platform updates to ensure our content remains relevant and engaging.
• Adapt to changing priorities and quickly produce content in response to trending topics or company needs.
• Community management: Actively monitoring, engaging & addressing customers on social platforms (TikTok, Instagram, Twitter, Facebook, YouTube, Pinterest, etc.) in the brand’s tone of voice
• Reporting & analytics: Assist in compiling social performance reports, analyzing results, and synthesizing findings to make strategy & content recommendations
• Go live
• Day to day department admin:
• active engagement in all social platforms to make recommendations for content creation.
• assist with social copywriting and scheduling for Instagram, TikTok, Twitter, and Facebook, aligning with the brand’s voice
• go live on social accounts
• comfortable self-applying makeup
• managing all product orders and distributing to in-house content creators, sourcing for photo/video production, etc.
• responsible for coding links for .com promotions & new product launches
• attend daily meetings & brainstorms and responsible for agendas & recaps
• escalate issues and concerns seen on social to the Customer Service & Ecomm team in a timely manner
• assist in cross-functional marketing departments as needed for major product launches and events

Requirements:

·       Bachelor’s degree required

·       1-2 years of experience in marketing (beauty or fashion experience is a bonus)

·       Proven experience creating and editing social media content using an iPhone.

·       Strong portfolio showcasing creative and engaging content.

·       Excellent time-management and organizational skills to handle short deadlines.

·       Ability to multitask effectively, especially in event settings.

·       Experience with social media platforms like Instagram, TikTok, Snap, Pinterest and YouTube.

·       Must be willing to monitor social channels periodically over nights & on weekends

·       Must be comfortable in front of the camera & willing to appear on our social channels

·       Highly Proficient in Microsoft Office (Excel, Word & PowerPoint) and basic photo/video editing software and apps. (Canva, Splice). Premiere/Photoshop is preferred, but not required.

·       Strong written and verbal communication skills

·       Flexible personality

·       Team player with a positive attitude

·       You LOVE everything beauty and social and are excited to work in the beauty industry

Our Perks:

·       Salary range: $62,500-65,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)

·       Medical, dental, vision, 401k plan & access to health and wellness programs

·       Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!

·       Hybrid work policy

·       Gratis, employee discount on tarte.com, team give-back initiatives

·       Friendly, fun, creative & collaborative work environment