Social Media Coordinator (Family Brands)

The Company

NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community.

On a mission to challenge outdated advertising methodologies, and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective.

With its genesis as a gaming influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how it interacts, share, and make decisions in the digital age.

Want to join the team, here are our three non-negotiables.

• Input - Join in, take part, be heard and contribute, team members looking for an easy ride won’t succeed here.
• Output - Focus on quality, if you’re not happy with what we’re creating then stop and ask why. Everything we create should be good enough for your portfolio.
• Together - Most importantly, do it together! Not feeling it, that’s okay we’re one team and support each other every step of the way. No egos. No judgment. 

What’s it like in the New York office?

• Startup culture in a larger agency group. Our New York office will be the starting point for Kairos in the US. We’ll be a startup business with the backing of a well-established agency in the UK, giving us the best of both worlds.
• Hybrid culture - As a start-up in the US we know the importance of face time regularly. We equally understand the importance of flexibility. Our US team will be required in the office 3 days a week minimum. 

• We’re located in central Manhattan, so right in the hustle and bustle.
  

The Role in a Nutshell

We need someone who lives and breathes mainstream social media and influencer marketing, who can support with the delivery of our key clients across platforms such as TikTok & Instagram. The ideal candidate will be an avid social media user and be able to speak to what brands do particularly well on social, and where they do not.

Key Responsibilities & Accountabilities

• Take ownership of multiple content calendars across multiple social channels, create content for these ahead of time for internal and then external approval
• Daily reactive content where applicable, constantly engaging with brand ambassadors
• Plan and execute full event coverage for any specified events (that may take place on weekends)
• In-keeping with the tone of voice of the account and brand, execute ‘always on’ interaction with the community and audience/professional players and influencers
• Input on, take ownership and execute social led creative campaigns to increase engagement and following on the channel
• Produce client facing periodical reports to outline performance on social and to ensure we’re hitting targets.
• Build relationships with all partners and relevant contacts for joint social venture opportunities and value exchange opportunities

Requirements

• 1 year or more experience in planning and creating entertaining and engaging social media content.
• Ability to write copy aligned to our partner's distinct tone of voice, sometimes NSFW.
• Ability to ‘think outside the box’ and produce both quick responses for audience engagement and stand-alone copy when executing event coverage.
• Ability to understand analytics data from all social platforms
• Flexible to work outside standard working hours when required - evenings and weekend coverage for specific events.
  

Benefits

• Salary range: $50,000 - $70,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Work From Home
• Free Food & Snacks
• Wellness Resources