Strategy Analyst (Email Marketing)

About Alchemy Worx:

Alchemy Worx is an audience management agency specializing in email marketing, SMS marketing, and paid social. The agency offers businesses advanced marketing services, utilizing time-tested methods, and procedures to secure a higher rate of customer retention and acquisition.

The Strategy Analyst is responsible for expanding and deepening relationships with customers, and maximizing profitability for Alchemy Worx through best-in-class advanced marketing campaigns. This role will be responsible for providing accurate and timely reporting. The Strategy Analyst dissects and analyzes the results, messaging style, and frequency to determine the campaign quality. The Strategy Analyst will then work with the Marketing Strategist to construct a customized strategy that is perfectly suited for the clients’ needs throughout the customer lifecycle.

We are looking for a tech savvy person who is ambitious and an aggressive self-starter. The ideal candidate should have the ability to manage data analytics, run reports, and excel in a client-facing role handling all phases of customer marketing programs, including planning, budgeting, creative development, data processing, production, and results tracking. The successful candidate will manage the satisfaction of client accounts and ensure service level agreements are maintained.

This is a hybrid role, based in NYC - expectation of 3 days a week in our Flatiron office.

What You'll Do:

• Perform data analyses of email marketing and SMS data to extract actionable insights to help drive customer and internal decisions
• Create and maintain weekly status PPT reports to share with clients and internal teams
• Devise and manage the segmentation strategy based on understanding of the program
• Communicate data-driven insights and recommendations to client and for internal use
• Develop thorough understanding of email user data flow and recommend best practices to streamline data flow, processes and related standards
• Work closely with cross-functional teams of account managers, designers, client service managers, and others across the company who are passionate about the company’s success
• Develop and maintain internal and external controls to store and retrieve client data, reports, marketing material, and other data
• Work hand in hand with Marketing Strategist to create the best marketing program for the client
• Communicate, maintain and drive project timelines for all campaigns
• Manage the client relationship via written and verbal communication
• Assist with quarterly and annual business reviews
• Critique advertisers on their CRM processes in order to enhance overall program efficiencies
• Oversee project quality control and navigating client approvals throughout the project

Requirements

• Excellent knowledge of Excel, Word, and PowerPoint
• Strong analytical skills and experience with analytics and reporting tools for all channels
• Candidate must demonstrate ability to thrive in a semi-structured environment
• Should demonstrate a passion for marketing and technology
• Exceptional communication and presentation skills (oral and written)
• Strong work ethic, skilled at prioritizing and managing time; Comfortable with tight deadlines; organized, efficient, detail-oriented and able to multitask
• Must be an excellent team player; possess the ability to work well independently, think creatively, solve problems, and take initiative
• Professional demeanor and ability to foster client relationships and earn role as a trusted advisor
• Strong problem solving skills and ability to easily adapt to change
  
  

Preferred Skills/Experience:

• 1+ years of email Marketing or 1+ years of online retail marketing experience through internship
• Process improvement experience; Management and communication with globally dispersed teams
• Knowledge of Email Service Provider platforms or email campaign building
• A strong interest and at least some experience with AI
• Project management experience
• Knowledge of project management tools and resources
• Tableau is a Plus

Benefits

• Salary range: $55,000 - $65,000
• Unlimited PTO policy
• Fully covered medical, dental and vision insurance
• 401k with company match