VP of Finance

Who we are 

Lovingly has paired our passion for creating meaningful moments with the power of innovative technology to redefine how gifts, especially floral gifts are sent today. We think it should be personal, intentional and truly capable of representing how you feel! 

And with our network of over 1500 talented local florists across the country, we can guarantee your gift will make a mark. 

Since embracing a fully remote structure during the pandemic, Lovingly has fostered a flexible work environment where the majority of our team enjoys the freedom to work from home. While the majority of our staff are conveniently located within a few hours of our Hopewell Junction, NY headquarters, we recognize and value the unique benefits of in-person collaboration. Depending on the role, our team members will be asked to join us at HQ at least once a year and sometimes quarterly or monthly or more (depending on the role), combining the best of remote flexibility with the tangible benefits of face-to-face interactions. This hybrid approach reflects our commitment to a balanced, adaptable work culture that respects individual needs and fosters team cohesion. 

Who you are 

• Passionate about creating meaningful experiences for customers and team members alike. 

• A believer in continuous personal and professional development with a growth mindset that sees potential in every challenge. 

• Committed to excellence, efficiency, and results-oriented work without compromising on quality. 

• A proponent of evidence-based and logical decision-making balanced with rational compassion. 

• Eager to contribute to a human-centric and relational work environment, building relationships based on dependability, honesty, and teamwork-focused coordination. 

• An advocate for transparency and accountability, ensuring alignment with our high-performance mindset and trust-building initiatives. 

If this describes you, you might just be the VP of Finance we’re looking for! 

Lovingly has tremendous plans for growth, and we're building a motivated and diverse team to help double our market share domestically and internationally. As an Associate, you'll engage in a variety of tasks and projects across different departments, providing you with a unique opportunity to explore where your skills and interests align best within our company. 

What you’ll do  

• Strategic Financial Leadership: 

• Develop and implement financial strategies that align with Lovingly’s mission to transform the gifting experience through innovative technology, supporting our growth and financial objectives. 

• Conduct in-depth financial analysis, modeling, forecasting, and budgeting with a focus on evidence-based progress and innovation, guiding the company towards achieving its vision. 

• Oversee the development and implementation of financial and accounting systems, processes, policies, and controls, ensuring accuracy in financial reporting and compliance with the highest standards. 

• Translate complex financial data into compelling narratives, creating executive presentations that provide clear insights with recommendations and guide strategic decisions. 

• Act as a financial steward, providing strategic guidance to ensure the company’s financial health, identifying opportunities for growth and cost savings. 

• Financial Stewardship and Reporting: 

• Guide the company’s financial health by identifying growth opportunities and cost-saving measures. 

• Translate complex financial data into actionable insights and compelling narratives for executive presentations. 

• Lead the budgeting process, ensuring accountability and compliance across departments. 

• Financial Operations and Sustainability: 

• Lead the financial reporting process, ensuring timely, accurate, and transparent communication of our financial status, reflecting our commitment to radical honesty and candor. 

• Champion cash flow management strategies that support our dynamic business needs while fostering strong banking and vendor relationships. 

• Direct the finance department’s activities with a leadership style that promotes self-directed growth and a collaborative work environment. 

• E-Commerce and Retail Financial Integration: 

• Develop and oversee financial models that integrate B2B SaaS, e-commerce, and retail operations, ensuring a seamless financial reporting system across all business units. 

• Analyze and report on the financial performance of e-commerce activities and retail store operations, identifying trends, opportunities, and areas for improvement. 

Requirements

• Bachelor’s degree in business, finance, or a related field with 5-10 years of experience in a financial leadership role. 

• Proven experience in strategic financial planning, analysis, and reporting, with a strong foundation in ethical and evidence-based decision-making. 

• Experience using Sage Intacct required.  

• Master’s degree or higher in a related field with extensive experience leading finance functions in a technology-driven environment is preferred. 

• Experience in e-commerce, particularly in sectors focused on customer experience and personalized services, is required. Experience working in in high growth startup is highly desirable.  

• Demonstrated ability to tell stories with financial data and create executive-level presentations. 

• Note: Given the nature of the duties of this role this is a hybrid position requiring up to 3 days/week in our Hopewell Junction office. Job candidates must reside within 60 miles of Hopewell Junction, NY.  

Benefits

• 22 days PTO—use them however you want! 

• 12 paid holidays 

• Comprehensive benefits, including health, dental, and vision 

• 401k with guaranteed 3% salary contribution 

• Ongoing development opportunities, plus a 25% tuition discount at Marist College (including online programs) 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.