Social Media Marketer 📍 Raleigh Durham

OVERVIEW

Hi there! I'm AnnaLaura, the VP of Marketing at Offline in Raleigh-Durham. We’re excited to invite an exceptional content creator to join our marketing team of creators this coming May '24. We're accepting local talent and creators willing to relocate to our city. While you'll be collaborating with our incredible social media marketers across Charlotte, Tampa, Austin, Denver, Orlando, and Nashville, this role is based right here in the heart of Raleigh-Durham—the city where our restaurant discovery app, Offline, got started.

Our Social Media Marketer role is a game-changer for someone wanting a full-time career in content creation. One of the most rewarding parts of this job is telling the stories of the businesses we work with. Our goal is to meet people online, stop the scroll, and get them out in the real world, so our Social Media Marketers spend most of their time shooting, editing, and posting exceptional content that excites viewers to visit the biz—this is perfect for someone passionate about introducing people to all the bad-ass local spots around them.

ROLE

As our Social Media Marketer, your primary goal will be growing the Offline Raleigh/Durham member community. You will spend most of your time and energy planning, capturing, editing, and posting mouth-watering content highlighting our bad-ass Offline partners (the local businesses we send our members to monthly). You'll have the autonomy to test out new formats and support from the entire Offline social team as we all react to data/feedback from our audiences across all markets to inform our Offline social strategy. You will get to be front-facing, representing our brand on social media while building relationships with members, community influencers, and business owners. In this role, you'll take content all the way from an interview with a business to digital and written copy for our app/social media.

Requirements

SKILL REQUIREMENTS

CONTENT CREATION. We’re looking for someone who is absolutely amazing at digital content creation, so experience in creating short-form videos, short-form copy, photos, and engaging stories is required.

CONTENT MANAGEMENT. We need someone who is detail-oriented and committed to maintaining the organization of your city's media library, content calendar, and timelines for new partner launches.

COMMUNICATION SKILLS. You'll need excellent communication skills to engage with each restaurant—we're looking for someone who can get deeper than their "about us" page to create highly valuable and informative digital and written content.

Benefits

TEAM

• As the Social Media Marketer, you will be a part of the local RDU Market team (made up of a Social Media Marketer and a Sales team responsible for landing the amazing restaurant partnerships we have) and the Social Media Marketing team (all SMM in different markets + VP of Marketing). You will have weekly meetings with both the social media marketing team and your RDU market team to track progress, address issues, and brainstorm creative ideas for growth.

OUTLOOK

• Offline’s vision in the next few years is to continue to scale to several more cities. As you master the social media marketer role, there will be opportunities to help grow the offline team and take on more leadership responsibilities.

COMPENSATION

Everyone at Offline is compensated through a competitive base salary plus a growth-based bonus structure. In addition:

• You will have a $250/m expense account for food/drinks/entertainment to capture content and frequent complimentary food/drinks/experiences as Offline’s Social Media Marketer.
• Offline offers healthcare, dental, vision, and 401k (4% match).

HOURS / LOCATION

• Offline's HQ team is located in Raleigh-Durham, and we have markets in Raleigh-Durham, Charlotte, Nashville, and Tampa. The RDU market team operates on a hybrid work model. You'll spend time working remotely and running around town for shoots, member events, and meetings; being in Raleigh-Durham means you can also come into our HQ Office in downtown Raleigh and work along side our entire Offline team, from our CEO to our DEV team.