Higher Education Content Strategist + Copywriter (Freelance)

Over the past 20 years, GPRS has built a national reputation in the higher education industry for its innovations, lead generation and digital marketing services, and proprietary media tracking and measurement platform – GP Insights(TM).

Summary

GPRS is looking for an experienced, freelance, higher education content strategist and copywriter to work with our team. This freelance individual would be tasked with leading content direction, as well as producing the copy needed on specific projects. This includes developing copy that supports both large and small initiatives such as websites, email nurture campaigns, blog posts, advertising campaigns, social media campaigns, and student recruitment tools. The right individual for this opportunity is not only a skilled and creative writer, but also detail-oriented and highly organized.

Applicants must submit writing samples to be considered for this opportunity. (Please provide password if required on a portfolio site)

Responsibilities

• Develop and edit copy that is accurate, well-researched, engaging and results-driven.
• Conceptualize the direction for projects ranging from websites, to communications lifecycles, to presentations - and work with design team to deliver a cohesive end product.
• Adept at writing both long form and short form copy.
• Tailor messaging to serve the needs of different audiences, including higher education business leaders, current students, prospective students, and parents.
• Research industry trends, terminology, and competitive landscape to demonstrate subject matter expertise in your writing, as well as to generate content topic ideas.
• Strong communication with project managers and account services to ensure client deadlines are met.

Requirements

• Bachelor’s degree in English, Communications, Journalism, or comparable field of study.
• 5+ years of copywriting experience in advertising, marketing editorial or online marketing/media communications.
• Proven strength contributing to the creative process and providing strategic direction.
• Experience with content development across multiple channels and mediums.
• Excellent proofreading and editing skills, high attention to detail, strong organization, and ability to manage multiple client projects and deadlines simultaneously.
• Thrives in working with fast-paced teams.
• Familiarity with the AP Stylebook preferred.
• Experience writing for the Higher Education industry is required