Digital Marketing Coordinator - Powerflex Fence

Who We Are: Powerflex Fence, a Soilworks Natural Capital portfolio company, is a newly acquired portfolio company and an exciting brand of farm and ranch products for regenerative grazing. Powerflex Fence is in revenue and profitable. Based in San Antonio, we are mission-driven and dedicated to accelerating the consumer, rancher and farmer adoption of regenerative agriculture products and practices. Regenerative agriculture is great for our planet and great for you!

Powerflex Fence offers the highest quality products, Powerflex branded and other 3rd party products, for regenerative grazing and agriculture practices. Powerflex Fence will be the leading online and physical retailers for regenerative agriculture. Regenerative agriculture practices rebuild rich topsoil and capture harmful carbon from the atmosphere, which equates to a carbon-negative product that is as good for the land as for the rancher, cattle and consumer. For more information, visit www.soil.works and www.powerflexfence.com.

Powerflex Fence is seeking a Digital Marketing Coordinator to oversee and manage our company's online social organic and paid social marketing efforts including coordination of marketing efforts. In this position, you will own/manage organic campaigns for relevant social media platforms including Meta (FB/IG), YouTube, TikTok, Twitter and the ability to onboard new social channels (LinkedIn, Pinterest). You’ll collaborate on PPC advertising outlets and initiatives while managing our overall brand marketing calendar regarding our digital presence including our influencer program. Our ideal applicant has a bachelor's degree in marketing and/or several years of social media experience including content ideation and creation.

What You’ll Do

·       Oversee all of our social media accounts including the day-to-day management of content creation, scheduling and engagement

·       Develop and execute a social media marketing strategy and calendar that aligns with the marketing, events and tradeshow calendars

·       Oversee and implement paid digital marketing strategy and campaigns

·       Use analytics tools to assess and modify our campaigns

·       Contribute to overall weekly digital advertising reporting

·       Support influencer program efforts

·       Identify new avenues for marketing, growth and trends

·       Track and implement content trends

Requirements

What You’ll Bring

·       Collaborative perspective with a positive attitude

·       Bachelor's degree in marketing and/or 3-5 years of proven social media marketing experience

·       Ability to ideate and create social media content

·       Experience with social media and PPC advertising

·       Proficiency with Google Analytics and attribution models

·       Experience with SEO software tools

·       Strong analytical and market research skills

Preferred Experience

·       1-3 years experience in the marketing of agricultural products

·       Cross-platform posting management experience (META, Twitter, TikTok, YouTube, LinkedIn)

·       Agriculture (farm and ranch) copywriting experience

·       Social and general media video editing skills

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Work From Home
• In-office Snacks
• Wellness Resources