Director of Email Marketing

Do you love organization? Consider yourself a bit of a servant leader? Got a thing for data and processes? You’ve come to the right place.

We’re looking for someone efficient, hungry, and collaborative to help our Agile marketing team get results for some of the coolest and most promising upcoming platforms in the world.

As an Email Marketing Manager, you’ll act as an extension between leadership and the teams tasked with the execution of a project. You’ll work alongside Website Managers, Marketing Directors, Account Managers, and Creatives, and will report to the Manager of Project Management.

You’ll also supervise progress, define goals, and develop timelines. More specifically, you’ll keep us on track!

This position reports to the Manager of Customer and Database Marketing. The Email Marketing Manager is the primary owner of our email program and is responsible for strategy, execution, optimization, and reporting.

The successful candidate will be able to work at both strategic and tactical levels working to bring campaigns to life to drive desirable customer experience and business outcomes.

Requirements

The Impact You Will Make:

• Own project planning, prioritization, and task assignment for several marketing brand teams
• Lead our email marketing team to fulfill all email marketing campaigns executions and their respective KPI’s
• Oversee the activation of new and existing audiences using a variety of both internal and open source platforms.
• Utilize multiple pieces of infrastructure across different touch points to consistently activate new audiences and identify behavioural patterns within these audiences.
• Encourage and facilitate collaboration. Set up projects to give full visibility but allow the team to collaborate independently
• Manage and communicate shifting priorities to ensure projects reach completion by targeted due dates
• Identify potential risks and remove any roadblocks
• Track project dependencies, breakthroughs, performance metrics, and dashboards for regular status reports to team leadership
• Drive email channel performance through effective strategy, content, segmentation, and personalization to achieve business objectives (sales, customer experience outcomes, etc.)
• Own the email marketing process end to end – Work with the marketing and IT teams, including graphic designers, copywriters and IT administrators - this position manages the day to day activities in the department from the initiation of a project through to completion.
• Manage and update the email marketing calendar to ensure that all plans are in conjunction with marketing efforts and deadlines.
• Creative with discovering new engagement strategies on the email channel
  

What you need:

• A bachelor’s degree in marketing (or related field), or equivalent work experience
• Experience with multiple ESP platforms and working within a deliverability first environment strongly preferred.
• 5 + years experience as a project manager, preferably with a focus on email marketing.
• Experience with testing and activating cold audiences and turning them into engaged users.
• Experience with project management methodologies including agile, waterfall, and scrum
• Proficient in marketing project management standard methodologies and systems, including software/tools
• Familiarity with digital marketing production processes is preferred
• Ability to collaborate with a team of people to learn and grow and own new responsibilities as priorities change
• Highly detailed, organized, regimented and motivated to drive simultaneous projects and requests
• Highly collaborative with sophisticated verbal and written communication, people, and leadership skills.
• Advanced analytical and problem-solving skills with the ability to adapt to changing priorities.
• Having worked at a startup or a small company with less than 50 people is strongly preferred.

Benefits

To see a list of our current benefits - head on over to http://newrich.com/careers