Senior Branding Manager

About Us

Vego Garden is making gardening as accessible and sustainable as possible while encouraging gardening to be an avenue for personal and community development! Since its successful launch in 2020, Vego Garden has become the Top Gardening Brand and one of the fastest-growing consumer brands in the country! With the brand success and rapid growth over the last 4 years, Vego Garden is now operating out of the 200,000 square feet distribution centers along with our beautiful 5-acre Farm. Vego Garden has over 100+ dedicated employees in the US and overseas. Our amazing, raised garden beds are long-lasting, eco-friendly, safe for kids and pets, and are available in the biggest retailers, such as Home Depot, Menards, Walmart, etc. Thanks to our incredible customers and outstanding team members, we have donated over 3,000 garden beds to youth education, communities in need, and other philanthropic causes as part of our Vego Kids and Giving Back Programs.

Vego Garden Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, veteran status, or marital status.

Job Description

We are seeking an experienced Senior Branding Manager to craft, implement and manage the strategic plan for the Vego Garden brand, ensuring alignment with market dynamics in the E-commerce and DTC space. If you are a team-centric leader and a creative branding professional who is passionate about sustainable living and making a difference, we would love to have you on our team! This is a full-time, on-site position based out of Tomball, TX.

Key Responsibilities:

• Brand Strategy Development: Lead the development and execution of comprehensive branding strategies that align with the Company’s growth objectives and market positioning.
• Brand Identity: Oversee the creation, maintenance, and evolution of Vego Garden's brand identity, ensuring consistency across all touchpoints, including visual identity, tone of voice, and messaging.
• Market Research & Insights: Conduct and analyze market research to identify trends, consumer insights, and competitive landscape, translating these insights into actionable branding strategies.
• Content & Creative Direction: Collaborate with the creative team to produce compelling content and marketing materials that resonate with our target audience and effectively communicate our brand values.
• Digital & Social Media Presence: Provide guidance for brand exposure through digital platforms, including social media, website, email marketing, and online advertising. Ensure that our digital presence reflects and enhances our brand identity.
• Partnerships & Collaborations: Identify and establish strategic partnerships and collaborations that align with our brand values and enhance our market presence.
• Brand Performance Analysis: Track and analyze the performance of branding initiatives and campaigns, providing insights and recommendations for continuous improvement.
• Cross-Functional Leadership: Work closely with product development, sales, customer service, and other departments to ensure brand consistency and alignment across all Company activities.
• Team Development: Lead and mentor a team of branding professionals, fostering a collaborative and creative environment.

Other Duties:

• Perform additional tasks and responsibilities as assigned to support the evolving needs of the Company.

• Follow Company policies and procedures.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field. An MBA is a plus.

• A minimum of 5+ years of experience in branding, marketing, or a related field, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful branding strategies that drive growth and engagement.
• Strong understanding of Branding & DTC business.
• Excellent communication, presentation, and leadership skills.
• Creative thinker with a passion for innovation and sustainability.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Experience in the gardening, outdoor living, or sustainability sectors is a plus.

Job Location and Work Schedule:

• The Headquarters location: 13808 Boudreaux Road, Bldg. #2, Tomball, TX 77377
• Monday through Friday
• 8:00 am to 4:30 pm; lunch break 12:00 pm to 12:30 pm
• Occasionally will visit the Farmhouse location as needed: 22503 Lain Road, Spring, TX 77379

Benefits

• The salary range is $100,000 - $140,000 annually.

• Flexible Paid Time Off.
• 7 paid Holidays.
• 2 Floating Holidays.
• 401k contribution match of 4%.
• Comprehensive Medical, Dental, Vision, and Life insurance plans. The Company pays 100% of premiums for its employees for Dental, Vision, Life, and select Medical plans.
• Toll Roads Allowance of $100 per month.
• Phone Allowance of $50 per month.
• Referral Bonus of a minimum of $500.
• Autonomy and growth opportunity in a fast-growing start-up!