B2B Media Director

Salary $110,000 - $140,000

The Marketing Practice is an agency for the new, integrated era of B2B. We have over 400 B2B specialists globally, helping tech leaders create more sales today and better growth in the long term. Our clients are some of the world’s biggest tech brands and fast-growing challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards. Our success comes from identifying, recruiting, and developing talented people like you. A job at TMP offers the chance to build on your capabilities every day, learning from the leading specialists.

What we are looking for

We’re looking for an experienced cross-channel media leader who will develop, present, and oversee thoughtful and accountable integrated media strategies on behalf of our enterprise clients. Working in concert with channel specialists you will lead the development and presentation of strategic integrated media recommendations. You are a strategic leader by trade and have a broad understanding of the media landscape, an interest in emerging media channels, and an aptitude for identifying the appropriate media opportunities to deliver against client goals. You’re willing to be bold, bring new ideas, meet new people, and be a strategic advisor to your clients.

What you will do

Oversee Cross-Channel Media Strategy & Planning

• Lead, develop and author the cross-channel paid media strategy and approach for complex, global, B2B organizations with multiple business units (including strategic campaign development, advertising execution, engagement, managing creative processes, reporting).
• Oversee the strategic management of campaigns, identifying and ensuring implementation of optimizations to the paid media strategy based on performance results for global B2B clients across media channels.
• Develop and streamline processes that aid in more successful campaign planning, implementation and stewardship of paid media plans.
• Actively manage and reconcile large scale budgets across multiple channels.
• Collaborate with creative teams to bring messaging strategies to life via relevant media placements that drive meaningful business impact.
• Create actionable and meaningful program KPIs and aid in analytics and systems integrations for proper tracking and attribution.

Opportunity Development

• Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations.
• Grow and foster partnerships with leading technology and media vendors to advance overall media capabilities and revenue opportunity.
• Stay current on emerging media trends to proactively author POVs based on relevant industry, category, and client topics.

 Client Relationships

• Serve as the Integrated Media client lead - speaking to full program strategy and insights, advocating for and defending campaigns and overall performance.
• Develop meaningful, trust-based relationships with clients in order to help foster long-term partnerships.
• Ultimate ownership of client deliverables, accountable for timeliness and accuracy.

Requirements

What you will need:

• B2B marketing.
• Evidence of overseeing cross-channel media strategies.
• Evidence of working with cross-discipline teams (strategy, creative, technology, media, and project management)

Benefits

What we offer in return:

• Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability.
• Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team.
• 4% 401(k) contribution with no vesting period: We are invested in our employee’s careers. Each individual has the opportunity to build a future for themselves through a 401k, and we see that as a success for the company as well.
• Plentiful paid time off: Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout.
• Sick leave (15 days annually): Illnesses are taken seriously at The Marketing Practice. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work.
• Holiday shutdown (December 26th - 29th): As the whole company shuts down for a few days, you can celebrate the holidays with loved ones.
• Parental leave:
• Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
• Secondary caregiver: 12 weeks full pay
• Access to Unmind: Our well-being platform, including access to therapists and coaches
• Employer-funded life, AD&D & disability insurance: The Marketing Practice offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need.
• Company getaways: Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team.

We are currently eligible to hire within these US states:

CA, CO, FL, IL, NY, TX, and WA.

Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.