Chief Executive Officer, Fitz Custom

Fitz Custom is a consumer products company that utilizes mobile computer vision and 3-D printing to create mass produced, custom products that are beautiful, durable and affordable. Today, Fitz sells Fitz Frames, an eyewear business creates custom, made-to-order prescription glasses at an affordable price. Fitz is at the forefront of what we believe will be a wave of mass customization in the consumer product industry. The Fitz Frames brand is already recognized as a category creator, with unique and differentiated technology and a product foundation that enables Fitz to seamlessly deliver beautiful, durable and perfectly fitted eyewear to customers.

The promise of mass customization has been long in the making, especially as enabling technologies have matured and become more affordable over the past 10+ years.  Fitz has leveraged this technology and positioned itself well to deliver customer delight with high gross margins within the eyewear market, and aims to expand this success within eyewear and in adjacent markets beyond.

Fitz has over $10M in invested capital and a validated technology and production process, but is effectively pre-revenue currently.  Under this new CEO’s leadership, Fitz is expected to adopt a new go-to-market approach and strategy, fueled by rescue capital and support from Palm Venture Studios. In order to fully capitalize on the opportunity ahead, Fitz must develop and grow specific areas of focus, as it continues to build a trusted and innovative brand in the mass-customized consumer product market. 

The primary near-term objective for the incoming CEO is to identify the most promising market segments to invest to drive capital-efficient revenue growth; potential areas of interest within the eyewear market that have been identified include (a) children’s eyeglasses that fit well, and are stylish, durable and affordable, (b) adult, fashion-forward, affordable eyeglasses that can be customized to fit all diverse face shapes and customized to your style, and (c) made-in-America, made-to-order custom eyeglasses for all. 

Requirements

You are a great fit for this role if you have:

• A demonstrated passion for developing and commercializing new consumer products.
• Many years of "360" executive experience building teams, developing offerings, driving revenue, and scaling organizations.
• Executive experience managing P&Ls in consumer products (especially tech-enabled products and/or eyeglasses); deep expertise in direct-to-consumer and e-commerce driven commercial models, an understanding of the changing landscape of customization, and relationships in the eyeglass world that would be valuable in developing and scaling a new brand.
• Experience working in products or services with children and/or the fashion-forward market as the core audience/customer.
• Experience building a startup or scaling a company that you founded.
• Ability to build diverse, high-performing teams.

Benefits

The compensation package for this role includes base salary, performance bonuses, equity in the business, and benefits.