Coordinator, Product Marketing

ABOUT UNBOUNDED

UnboundEd recently joined with two other professional learning organizations, Pivot Learning and CORE Learning. Together as one entity, we are now the largest equity-focused professional learning organization in the nation. We provide evidenced-based, comprehensive instructional and curriculum support to educators and school systems leaders in over 40 states across the country.

UnboundEd empowers educators to transform teaching and learning. We work with classroom teachers, school leaders and district executives to ensure engaging, affirming and meaningful grade-level instruction, so that we eliminate the predictability of student outcomes by race and socioeconomic status. We focus on the needs of students of color and those who have historically been at the margins, because when we do that, all students benefit.

Reporting to the Director, Marketing, the Coordinator, ProductMarketing CORE Digital will be responsible for supporting the marketing of CORE Learning’s Online Digital products. This position will manage content for social media, field marketing and other content outlets while maintaining the vision for the digital products. The Coordinator, Product Marketing, CORE Digital insights will be critical in effectively communicating the vision and benefits of new product releases to the Partnerships and Sales team, empowering them with the necessary sales and marketing tools  to meet revenue targets. The ideal candidate is a strategic marketing professional with proven experience in educational technology products and a deep understanding of the Multilingual Learner market.

UnboundEd is a virtual organization and this employee can be based anywhere in the United States. UnboundEd has core business hours where we expect all staff to be available from 9 am to 5 pm local time  and 20% travel is required.

Requirements

Key Responsibilities:

Product Marketing: Ensure the strategic branding of CORE Digital marketing is employed in content creation

• Deploy marketing strategies for regional and field representatives 
• Assist in the creation of content such as sales collateral, social media content, website copy, blog posts, and sales videos
• Support day-to-day marketing activities for digital products 
• Contribute to the vision for expanding the team’s capabilities
• Identify and use sales tools such as Hubspot, Salesforce and Asana to help insure timely project execution
• Assist in the planning of  events for showcasing products and services

Team: Work with CORE Digital and UnboundED shared services

• Adhere to the internal infrastructure for working with internal shared services
• Use project management to execute on projects in a timely fashion
• Foster a culture of open communication and collaboration

Qualifications:

• Bachelor’s degree from an accredited college or university
• Minimum of two (2) years of progressive Marketing experience, including but not limited to: Experience marketing digital and educational technology products, with a focus on the Multilingual Learner market and the Science of Reading
• Other equivalent combinations of relevant experience and training will also be considered

The Strongest candidates will have/be:

• Commitment to UnboundEd’s vision and  organizational values
• Learning orientation and commitment toward diversity, equity, and inclusion
• Knowledge of urban school environments
• Ability to work independently and effectively in a virtual, remote environment and build strong relationships with colleagues and partners across geographies and time zones
• Experience with Search Engine Optimization
• Experience with online content marketing, data and analytics
• Experience with social media marketing
• Experience using data and analytics that support each of the marketing verticals
• Willingness to work alongside a dynamic, highly collaborative, and vision-driven team
• Entrepreneurial spirit and ability to thrive in a fast-paced and changing environment
• Proficient use of Microsoft Office, Google-based applications, and online collaboration tools such as Slack

Benefits

UnboundEd offers competitive salaries commensurate with experience and education, and a generous benefits package that includes take-as-you-need vacation time, group medical, dental, and vision plans, disability and life insurance plans, and an employer-sponsored 401K retirement plan with a 5% employer contribution and no vesting period or salary cap. This is an exempt full-time position with an annual salary range of $75,000-80,000.  A compensation offer is based on relevant years of experience in relation to the position. Because of our strong commitment to equity and growth, UnboundEd does not negotiate or place compensation offers at the top of the range.