Demand Generation Manager

Vasion is looking for a Demand Generation Manager that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees across the world, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah. 

As a Demand Generation Manager, you'll play a critical role on our marketing team and will be responsible for the demand strategy of marketing campaigns and work closely with our internal Sales and Marketing teams. The ideal candidate will be strongly motivated by creative marketing that grabs attention and starts conversations, robust project management, and using metrics and data to drive decisions. 

If you share our passion for digital transformation and are looking for a company exiting the startup phase and transitioning into a world-class organization with ample resources, we would love to hear from you.

Primary Responsibilities 

• Develop and execute demand generation campaigns across various channels, including email, social media, content marketing, webinars, and events.
• Collaborate with cross-functional teams to create compelling marketing materials, such as landing pages, emails, and ad copies, that resonate with target audiences and drive conversion.
• Optimize campaigns through A/B testing, audience segmentation, and performance analysis to improve campaign effectiveness and ROI.
• Track and report on campaign performance and key metrics to stakeholders, providing recommendations for improvement.
• Drive revenue through marketing activities that have the ability to accurately track and report on those activities.

• Work with inbound specialists to refine our lead scoring model, assess lead quality, and ensure a smooth transition of MQLs to sales.
• Partner with corporate marketing to explore innovative ways to engage our audience and work through campaign ideas
• Provide weekly Pipeline and Revenue attainment reports to the marketing and sales teams

Requirements

• Bachelor's degree Marketing, Business, or a related field.
• 5+ years of experience in marketing 
• 2+ years of experience in demand generation or running demand campaigns and leading projects.
• Solid SaaS, B2B, Tech, or similar industry experience.
• Basic knowledge and experience with paid media and at least two of the following channels: email, content marketing, webinars, events, direct mail, account-based marketing, or paid social.

Preferred Qualifications

• Ability to manage multiple initiatives at once with speed and high-quality detail
• Proficient in analyzing campaign performance using marketing analytics tools.
• Strong understanding of demand generation best practices, including lead nurturing and scoring.
• Excellent written and verbal communication skills.
• Highly organized with strong project management and prioritization skills.
• Ability to work independently and in a team environment.
• Positive attitude and willingness to adapt in a fast-paced, evolving industry.

Benefits

• Flexible work environment
• Discretionary Vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company-match
• Mental Health Wellness Support
• Financial wellness education
• Company-contributed HSA
• Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
• Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch 

Our Core Values

Vasion looks for people who will exemplify its core values and are driven to become:

• Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
• Candor Seekers (Radical Candor by Kim Scott)
• Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
• Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)

Our Marketing Team Manifesto

Profoundly analytical Marketing org obsessed with customer, brand, and revenue. We are innovative storytellers, strategic partners, passionate about excellence, champions of each other, and our work. We believe in conversations that advance us: bring intelligence, assume goodwill, and employ radical candor. And we’re real fun.

More About Vasion

Visit https://www.vasion.com and https://www.printerlogic.com.

Additional Information

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.