Digital Content Specialist, Real Estate

About BiggerPockets:

BiggerPockets is the leading resource for anyone looking to succeed in real estate investing. Since 2004, we’ve helped investors get their first (or next) deal through a unique combination of immersive education, deal analysis tools, and a supportive community of almost 3 million members. We aim to help people avoid real estate investing mistakes, learn valuable tips, find partners, deals, and financing, and make the smartest investment decisions to achieve financial success and personal financial freedom. 

Role Summary: 

The Content Team at BiggerPockets is responsible for driving the content production factory across our multiple podcasts, YouTube channels, online blogs, social media and community channels, educational courses, in-person events, and book publishing business. 

The Digital Content Specialist will report to the Editorial Director on the Content Team and will be responsible for developing and collaborating on compelling, relevant, and engaging real estate investing and personal finance content for our various (primarily written) mediums. The ideal candidate lives and breathes real estate with successful investing experience, harbors a passion for great storytelling, and wants to share their expertise and knowledge across the platform. 

This is a cross-functional, tactical role for someone who can drive thought leadership in the real estate space at the highest level. We’re looking for operational excellence in digital content creation, exceptional writing and editing skills, creative outside-the-box ideas to educate and inspire our audience, and a solid understanding and point of view of the trends influencing the real estate investing market today. You will not only write the content, but will also be invited to speak on a podcast or YouTube video to share your ideas with our audiences directly. If this idea excites you, please apply!

Metrics of Success:

The overall goal of this role is to increase pageviews, traffic, and engagement on the website and drive brand awareness specifically related to your created content. 

Key Role Responsibilities:

• Research, write, and edit high-quality, engaging blog posts, pillar pages, downloadables, and guides several times per week catering to novice and experienced real estate investors
• Partner with external content creators, influencers, and industry experts to co-create content that can be leveraged across social media (such as TikTok and Instagram) and YouTube to reach wider audiences
• Engage with the BiggerPockets community across social media and forums, encouraging interaction, feedback, and discussion around content
• Utilize SEO best practices to increase visibility and drive organic traffic to BiggerPockets’ content platforms
• Participate in content planning, editorial calendar outlining, and brainstorming sessions, bringing creative and outside-the-box ideas to the table
• Monitor and analyze content performance metrics to understand audience behavior and preferences, using insights to inform future content creation
• Stay up-to-date with current trends, news, and developments in real estate investing and personal finance to ensure content is relevant and timely
• Ensure brand consistency in tone, style, and quality across all content and channels

About You:

• 2+ years of experience creating financial, economic, or real estate digital content at scale, with a strong portfolio showcasing written and multimedia content
• Demonstrated expertise in real estate markets, strategies, and rental property investing tactics in order to guide our investor-audience best
• Experience transforming a complete story into diverse and captivating one-to-many iterations suited for multi-channel distribution
• Basic understanding of SEO and content optimization techniques to enhance digital visibility and audience engagement
• Strong understanding of social media platforms and strategies, with experience creating content that resonates on channels like Facebook, Instagram, TikTok, and YouTube
• Keen understanding of and an ability to attract Gen Z and millennial demographics
• Experience with digital content management systems (CMS), and understanding of content scheduling and publishing workflows
• Excited about and willing to test new ideas and share your findings to drive new audiences
• Self-motivated and organized, with the ability to manage multiple projects and deadlines in a fast-paced, remote work environment
• Willingness to continuously learn and adapt to new content creation tools, technologies, and methodologies
• Excellent command of the English language, including grammar, punctuation, and spelling
• Experience in real estate investing or passion for educating others on financial freedom
  

Compensation:

• The salary range for this position is $65,000 - $80,000 based on experience, plus a 10% bonus based on company performance.

Location:

• Remote - US Based

BiggerPockets is proud to be an EOE/Veterans/Disabled/LGBTQ+ employer:

• We celebrate, support, and encourage being different for the benefit of our team members and community. We do not discriminate on the basis of race, color, religion, age, sex, gender identity, sexual orientation, national origin, political affiliation, marital status, non-disqualifying physical or mental disability, genetic information, membership in an employee organization, retaliation, parental status, veteran status or other non-merit factors.
• We celebrate diversity and are committed to creating an inclusive environment for all team members. All employment offers are decided on the basis of qualifications, merit, and business need.

* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. *

Benefits

• Medical, dental, and vision coverage
• Office snacks & beverages
• Tuition reimbursement & career development
• 401k package
• Paid parental leave
• Flexible time off
• 12 company-paid holidays per year
• Community service & volunteer opportunities
• Amazing team & fun culture with lots of team events
• Learn more about real estate investing