Digital Marketing Analytics Specialist

Digital Marketing Analytics Specialist

ABOUT THE COMPANY

Compound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100+M in revenue by building sustainable demand generation systems. 

CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas:  Deal Volume, Deal Process, and Actionable Insights.  Improvements in each of the areas compound on one another - leading to sustainable growth.  The outcome is a personalized Predictable Demand System™ that is tailored to each client’s resources, ambitions, and unique brand. The purpose of our Predictable Demand System™ is to generate new opportunities, put them through a repeatable system for qualifying and closing deals, then gather the insights to inform strategic decisions as you continue to invest in your vision for growth.  We have a track record of driving measurable results and best-in-class multi channel marketing solutions.

ABOUT THE ROLE

Our team is passionate and invested in driving revenue growth for our clients with actionable strategy and executional expertise. We bring a unique perspective to our work as experts with in-house experience driving sales & marketing results.  We understand the need for quality leads, sensible processes and continuous optimization of marketing tech.

We are looking for someone with hands-on experience in digital marketing, web development, or data science to support the growth of Compound Growth Marketing and our clients. Our growing analytics practice is a key part of value delivery for our clients - responsible for measuring our success at driving and measuring demand generation. Performance marketing analytics specialists support our client services team from onboarding to implementation to deliver full funnel reporting that informs great B2B strategy!  

RESPONSIBILITIES

Primary responsibilities:

• Support and troubleshoot multiple performance marketing clients
• Implement best practices for paid media tracking, conversion tracking, GA4 configuration
• Develop reporting in marketing automation platforms and customer relationship management platforms (MAPs and CRMs)
• Partner with the Analytics and Paid Media teams to deliver actionable insights from our performance data 
• Support data visualization to tell the story of our results
• Update and troubleshoot dashboards in Google Looker Studio and other data visualization tools to support client reporting
• Implement web analytics work and ongoing auditing of lead capture processes, including:
• Google Analytics and Google Tag Manager implementation to ensure capture of relevant conversion events for clients
• Ensuring capture of UTMs within marketing automation platforms and customer relationship management platforms
• Recognize the basic tenets of campaign structure  
• Provide client-facing reporting to the internal client teams
• Develop, maintain, and update client-facing dashboards
• Pull client data to contribute to monthly reports & QBR decks for demand generation clients
• Establish strong working relationships with the internal CGM team
• Respond to ad-hoc requests and inquiries from the client services team
• Advocate for the client needs with the implementation team 

Requirements

REQUIREMENTS

• At least 1 year of experience in a digital marketing, demand generation, search engine optimization, and/or revenue operations experience in a B2B technology company or an organization with similar demand generation needs.
• Experience with web analytics, paid media platforms, and CRM tools such as: Adobe Analytics, Hubspot, Salesforce, Marketo, Google Analytics, Google Tag Manager Meta ads, LinkedIn ads, Tableau, Looker Studio, Power BI, or similar tools.
• Assertive & Action-oriented – Ability to identify areas of improvement, then propose and execute necessary changes/optimizations.
• Accountability – Strong ownership, follow-up and project management skills with proven ability to manage multiple tasks simultaneously and experience in collaborating cross-functionally.
• Positive attitude & perseverance – always looking for a solution or a better way.
• Excellent critical thinking, problem solving and data-driven decision making skills. 
• Alignment with our core values: 
• Always on offense - Proactive, actionably curious. With clients, we are pushing the tempo, not just taking orders.
• Values ownership - Reliable; communicative, responsive, accountable. Always looking for improvement; wants feedback; growth-minded;
• Optimistic - Optimistic; fun to work with; let's get it done and not focus on the negative.
• Empathetic - intuitive; critical thinking; user-driven. Humility; not "above" the day-to-day work. Being appreciative of the work of the team.
• Understands the bigger picture - thoughtful approach, contextualizing problems, customizing the approach for the client with a tailored playbook.
• Experience in the technology/software industry or agency experience is a plus.
• Candidates must be able to work in North American timezones in order to service clients.  

Benefits

• Competitive salary
• Healthcare benefits
• 401k match
• Unlimited PTO
• Home office work stipend