Digital Marketing Manager (Fully remote)

Who We Are & What We Do:

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 1,500,000 students across 200+ districts from close to 40 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.

If using innovation to reimagine education in service of equity energizes you -- join our team!

The Calling:

An integral part of the marketing team, the Digital Marketing Manager is a highly driven and detail-oriented individual who will support key growth and marketing strategies to acquire leads through digital channels, including email, website, paid ads, and SEO. This individual will work closely with sales, product, and cross-functional marketing teams to launch segmented marketing campaigns to drive audience engagement and conversion.

Core responsibilities will include managing the Branching Minds website; developing compelling copy and creative assets (e.g., for website, email marketing, and ads); and managing all aspects of SEO and paid ads - overall strategy, implementation, spending, and data analysis/reporting. Ideally, this individual will thoughtfully and independently integrate website, paid ads, SEO, and email & content marketing efforts to meet lead generation and pipeline development goals. 

What You Will Achieve:

• Manage SEO, implementing best practices, monitoring and reporting on data, and regularly sharing insights with SMEs and the content marketing team.
• Act as the technical marketing SME on the marketing team, overseeing website and landing page development, campaign setup, A/B testing, UTM usage, and data integration.
• Continuously experiment and A/B test content across emails, ads, web pages, and landing pages to optimize performance.
• Assist Sr. Demand Generation Manager with digital marketing deployment, including emails, paid search, paid ads, landing page creation, web page content/SEO enhancements, etc.
• Lead the development and execution of marketing automation strategies to enhance lead generation, nurturing, and customer engagement.
• Identify and implement process improvements to streamline marketing operations and reduce bottlenecks.
• Measure the success of marketing campaigns across channels, evaluating performance against marketing goals and budget.
• Analyze marketing data to identify trends, patterns, and insights that inform strategic decisions and campaign optimizations.
• Document marketing processes and best practices to ensure consistency and scalability.
• Assist with marketing reporting and cross-functional readouts of marketing performance.
• Stay informed on the latest trends and innovations, advocating and championing their integration into marketing operations, including new tools, AI marketing technologies, and best practices.

Requirements

Why We Want You:

• Experience at a B2B SaaS Company
• Proficiency in crafting concise and compelling copy for websites, ads, and landing pages; adept at distilling complex ideas into clear, engaging messages that drive user engagement and conversion
• Strong understanding of UX and SEO principles and best practices
• Expertise with HubSpot, with certification(s) in HubSpot marketing and/or demand generation
• Experience using attribution and analytics tools such as Pathfactory, Hotjar and Google Analytics
• Experience with ABM Campaigns
• Experience and demonstrated success with: 
• Optimizing content for search engines, and user/reader intent
• SEO tools (SEMrush or other)
• Paid ads for lead generation across social media platforms and Google ads
• At least four years of experience in Marketing
• Creative thinker with the ability to generate innovative ideas and approaches
• Excellent communication and collaboration skills
• Ability to manage multiple projects simultaneously and meet deadlines

Lucky Us If You:

• Have a background in K-12 education marketing 
• Familiarity with educational technology platforms, tools, and products 
• Have design skills (Canva, Adobe Suite, or Figma) and can create visual web content 
• Experience with the StoryBrand framework

Interview Process:

If we are a match, you can expect a total of 4 steps in the interview process after the initial application:

• 15-minute phone screen with the VP of Marketing
• 40-minute interview with the VP of Marketing
• 30-minute assignment; optional submission of portfolio and/or work samples
• 60-minute Deep Dive with hiring committee including members of the Marketing team.

Benefits

What We Offer You:

• Check out our Benefits & Perks

• Fully remote!

• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.
• The range of our base salary cash compensation is between $83,000-$97,000. Final offers are determined using multiple factors including experience, level of expertise, and geographic location.

Studies show that women, communities of color, and historically underrepresented individuals tend to hesitate applying for jobs unless they meet all listed qualifications. At Branching Minds, we prioritize cultivating a diverse, inclusive, and supportive culture. Therefore, if you're passionate about the role but your previous experience doesn't perfectly align with every qualification in the job description, we still urge you to apply. You may be a strong fit for this position or other opportunities within our organization.

In Our Own Words, We Are...
Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, “Best Idea Wins,” Passionate, Dedicated, Very Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots.

Our Commitment to Diversity, Equity & Inclusion

At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities; feels valued and respected. We are proud to be an equal-opportunity employer that is committed to continuing to create a diverse, inclusive, and equitable environment.

Our Commitment to People with Disabilities

Branching Minds is committed to disability inclusion, and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected]

E-Verify

Branching Minds participates in the E-Verify program, which is an internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). E-Verify electronically verifies the employment eligibility of newly hired employees by comparing information entered by the employer on the Form I-9, Employment Eligibility Verification, against records available to DHS and SSA to confirm employment eligibility. Please click the following links to learn more: E-Verify Participation; Right to Work