Digital Marketing Manager

Document Crunch is seeking a dynamic and driven Digital Marketing Manager to join our amazing and tight-knit team. Specializing in email marketing, HubSpot campaign administration, and SEO strategies, this individual will play a key role in developing and executing effective digital marketing campaigns to drive business growth and enhance brand visibility.

This is a remote role for candidates based in one of our company hub locations; Atlanta, Austin, & Houston .

A must for this position (and everyone on our team!) is to stay true to our core values:

We Are Warmhearted

Our success is powered entirely by our people who are real and approachable. We foster an environment that is warm, fun and welcoming for everyone. 

We Are Inspired

We care deeply about our mission and are inspired by our potential. If it was easy, everybody would do it, but we are striving for greatness. We take pride in being owners in this journey.

We Are Growth-Minded

Life is short and we want to make our time count. We invest in growth—personally and professionally. We never stop chasing our why.

Key Responsibilities:

Email Marketing & HubSpot Management:

• Design, write, build, and deploy engaging and creative email marketing campaigns to attract and nurture sales leads through our marketing automation system (HubSpot).

• Lead the landing page and email development and execution of our creative marketing campaigns by aligning prospect audiences to the right messaging tracks.
• Collaborate with content marketing, product marketing, and sales and customer success teams to deliver personalized and compelling email content to prospects, customers, and partners.
• Develop lead capture, nurture, client retention, and other active drip campaigns to grow our database and move leads through the funnel.
• Manage email database segmentation and optimization for automated sales and marketing campaigns.
• Establish and deliver marketing reporting, dashboards, and analysis on program performance, conversions, attribution, and effectiveness.
• Ensure all program assets and data management programs adhere to CASL, GDPR, and local email laws.

SEO and Paid Media:

• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Optimize website content, meta-tags, and on-page elements for improved search engine performance.
• Monitor and analyze SEO metrics, website traffic, and keyword research to continuously optimize SEO efforts.
• Manage PPC campaigns to enhance online visibility and lead generation.
• Plan, execute, and optimize paid advertising campaigns targeting B2B audiences across social media and industry-specific media channels.

Requirements

• Bachelor's degree in Marketing or related field

• 4+ years of B2B email marketing experience – construction technology preferred

• Proficient in utilizing HubSpot (certification a plus) to create and execute impactful email campaigns aligned with the marketing funnel

• Strong writing skills, especially in crafting communications that result in qualified pipeline and opportunities

• The ability to build visually compelling emails that have high engagement rates

• Strong analytical skills and proficiency in tools like Google Analytics, Semrush, and Hotjar

• Proven track record of improving organic search traffic, rankings, and revenue

• Familiarity with digital advertising platforms and campaign optimization

• Excellent communication, organizational, and project management skills

• Deep understanding of email best practices, GDPR regulations, and compliance standards

• Strong analytical skills with experience in reporting and data analysis

Benefits

• Being close to the ground floor of an incredibly high-growth business

• Substantial internal growth opportunities and emphasis on personal development

• We foster an open-minded and collaborative work environment with a focus on results

• Generous paid time off policy 

• World class medical, dental, and vision benefits

• Participation in the employee stock option program

• 401k

We value diversity, equity, and inclusion in everything we do. It is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, marital status, veteran status, age, disability, pregnancy, sex, sexual orientation, gender identity or any other legally protected category.