Director of Creative Strategy

Who Are We: 

Alpha Lion stands at the forefront of sports nutrition, not just as a company but as a movement towards embracing the "Superhuman" ethos, championing the relentless pursuit of personal excellence.

With a track record of explosive growth, including a 100% YOY increase for six consecutive years and recognition as one of America’s fastest-growing companies, we stand as a testament to what it means to push beyond limits.

Our mission is clear: to unlock the limitless potential within every individual. We believe in the power of relentless self-improvement, resilience, and the courage to continuously seek a better version of ourselves. Through our best-in-class products, we don't just fuel the body; we inspire the spirit of personal excellence.

Join us in embracing the adventure of becoming superhuman, where every product we craft is a step towards surpassing the ordinary and exploring the extraordinary potential within us all.

The Opportunity: 

Alpha Lion is seeking a Director of Creative Strategy with a proven track record in consumer goods (preferably FMCG/CPG) and a passion for innovative storytelling. As Director of Creative, you will lead the entire creative process, overseeing a talented team of strategists, designers, copywriters, and content creators to deliver high-quality creative across all consumer touchpoints.

This strategic role demands a unique blend of creative vision, leadership excellence, and data-driven decision-making. You will be responsible for developing and executing a cohesive creative strategy that aligns with Alpha Lion’s mission, driving business results across paid media, email, landing pages, and more.

Responsibilities:

• Develop and implement a cohesive creative strategy across all touchpoints to drive brand goals and business results. Ensure alignment with Alpha Lion’s mission and vision.
• Oversee the creation of high-quality ads, landing pages, and emails. Prioritize high-impact creative initiatives. Have  a deep understanding around performance metrics like CTR, Thumbstop, CRV, and how they drive growth for the business.
• Lead the creative process from ideation to production, ensuring timely delivery and adherence to brand standards. Oversee the execution of creative content to meet campaign objectives.
• Develop and manage a comprehensive influencer strategy, including partnerships with macro and micro influencers. Measure and adjust strategies based on performance data.
• Inspire and manage a diverse creative team, fostering a collaborative environment. Oversee recruitment, training, and development of team members to drive creativity and innovation.
•  Oversee creative budgets and vendor contracts, ensuring efficient allocation and maximizing value. Manage resource and production costs to stay within budget.
• Ensure consistent brand identity across all marketing materials. Adapt and evolve the brand’s visual and narrative identity based on industry trends and consumer feedback.
• Continuously assess and refine creative processes to enhance efficiency. Implement new tools and technologies to support effective project management and collaboration.
• Own the GTM calendar and strategy. Understand new & existing product focuses, current & projected consumer behavior, and best marketing practices to develop the marketing strategy that drives consistent and timely-spikes in revenue throughout the year.

Requirements

Traits:

• You thrive in dynamic environments, adjusting priorities as needed and handling pressure effectively.
• You stay at the forefront of market and competitor trends, consistently seeking fresh insights and innovative solutions to drive creative excellence.
• Your use of analytics to guide creative strategies is exceptional, relying on data rather than intuition to inform decisions.
• You embraces open and honest communication, fostering trust and clarity within the team and with stakeholders through transparency.
• You are skilled at articulating ideas, strategies, and feedback clearly, ensuring alignment and understanding across the organization.
• You set and pursues ambitious goals, continually striving for excellence and pushing the boundaries to achieve outstanding results
• You are comfortable with working in a dynamic and sometimes unpredictable eCommerce environment, handling pressure, and adapting to new challenges.
• You show a knack for creative problem-solving, approaching challenges with resourcefulness and making the most of available resources.

Skills & competencies:

• 7+ years of success in leading creative teams and managing impactful projects across channels, with a proven track record in innovation and business results.
• Exceptional at developing and executing creative strategies that align with brand goals and business objectives.
• Proficient in market research and consumer analysis to ensure creative content resonates with target audiences and stays ahead of trends.
• Skilled in interpreting key performance metrics and using data to continuously optimize creative content and improve KPIs.
• Proven ability to inspire and mentor a diverse team, fostering a collaborative environment that promotes creativity and growth.
• Experienced in managing creative budgets and vendor relationships, ensuring efficient resource allocation and value maximization.
• Exceptional at articulating ideas and feedback clearly across teams, ensuring alignment with organizational goals.
• Skilled in creating and executing influencer strategies, managing relationships, and leveraging partnerships to enhance brand presence.

Benefits

$120/month Employee Stipend / 120 hours PTO per year / PTO on your birthday & PTO Quality life event

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!) 

www.alphalion.com 

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.