Director of Ecommerce

Skylight is a technology startup based out of Los Angeles and San Francisco. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business to $100M+ in annual revenue while being completely bootstrapped. We think often about the thousands of smiles we are able to put on our customers’ faces each day, and it fills our hearts with purpose. That’s why we have been working hard to expand our team and invent, so that we can continue to bring the magic of Skylight to millions of loved ones throughout the world.

We’re seeking an entrepreneurial and analytical driven individual to take our DTC business to the next level. Reporting to the VP of Growth, the Director of Ecommerce will have considerable autonomy and the opportunity to take big swings in crafting & improving the customer journey. The ideal candidate has excellent communication skills as well as the technical expertise and customer centric mindset to prioritize high impact tests & lead cross-functional projects. 

Responsibilities:

• Build a rigorous CRO program to improve AOV, LTV and conversion rates for Skylight Frame and Calendar. Drive meaningful improvement with rapid AB testing. Lead a cross-functional team of stakeholders in strategy, roadmap, and execution.
• Improve ecommerce, merchandising and online shopping experience by managing product presentation, inventory & assortment, pricing, page optimization. Work closely with operations and sales teams and collaborate with UI/UX designers, product, and brand.
• Lead website development roadmap. Work with brand, growth, product teams to shape the online shopping experience. Work closely with engineering to implement. 
• Own SEO and collaborate with brand and creative teams on content strategies and tactics. Roll out best-in-class SEO practices to improve rankings and discoverability.
• Own landing page optimization & testing. Work closely with paid media teams to optimize.
• Improve the customer post-purchase and drop-off journeys with thoughtful CRM & lifecycle strategies. 
• Collaborate with Sales and Marketing on promotion calendar. Work closely with the Director of Amazon to test & learn. 
• Monitor customer feedback and reviews to identify areas for improvement and implement enhancements.
• Stay up-to-date with industry trends, competitive landscape, and emerging technologies to maintain a competitive edge.

Requirements

• Bachelor’s degree and 7 years experience leverage ecommerce strategies to drive revenue
• Proven track record of success in developing and executing e-commerce strategies (including CRO, LPO, merchandising, promotions, SEO) that drive revenue growth and enhance the customer experience.
• Experience managing roadmaps around ecommerce solutions and testing.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent leadership and communication skills, with the ability to collaborate effectively across teams.
• Entrepreneurial mindset with a passion for innovation and continuous improvement.
• Deep expertise in Shopify, Google Analytics, SEO tools. Bonus: Experience with BI and data visualization tools like Amplitude, Metabase, Mixpanel. 
• Experience with CRM / Lifecycle strategy and tools is a plus.

Benefits

Our competitive compensation package includes:

• Competitive Salary + Equity Package
• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Tremendous autonomy to set the direction of your work
• Unlimited PTO
• Company holidays on the first Friday of every month