Director of Growth

Welcome to Apothékary , where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus. Our herbal formulas feature traditional herbs from several medicinal modalities including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in getting to the root cause of health issues and herbs can be a great place to start your journey and promote wellness for the long-term. 

We were founded in early 2019 by Shizu Okusa, a serial entrepreneur in the wellness industry and named E&Y’s Entrepreneur of the Year 2021. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way.

Why work with us?

1. You will get the chance to be an early team member at a fast-growth consumer health & wellness brand disrupting the intersection of food, beauty and medicine – preventative healthcare rooted in plant medicine that makes one beautiful from the inside out. 
2. We are growing fast (100x growth in two years, over $12M in capital raised, and quadrupled the size of the team in the last 9 months)
3. We’re a tight-knit, passionate team, where you'll learn a ton and have ownership over your responsibilities.
4. Work with a seasoned second-time founder and executive team

The role:

We are looking for a talented and experienced Director of Growth Marketing to help take Apothékary to the next level. Reporting to the CEO/Founder, you will be building a comprehensive multi-channel growth marketing strategy to hit Apothékary’s ambitious revenue goals. The ideal candidate is a proven growth oriented leader with a strong paid background and analytical/organized mindset. 

You will use data to drive insights that will optimize marketing efforts across the acquisition funnel. You are a detail-oriented individual, can focus on accuracy and a commitment to maintaining the quality of work in all aspects of performance marketing activities. You possess a growth mindset and are comfortable operating in a fast-moving, high-growth environment. You have led & mentored your team to launch high-impact campaigns that drove measurable results, and have proven experience working cross functionally with senior leaders, product & dev teams to advocate for & address gaps in the overall conversion funnel. You deeply understand how to leverage growth channels to reach new audiences, build an enduring brand, and can adopt a customer-obsessed approach to marketing messages. You have an understanding of how CRM programs partner with paid marketing to create a customer acquisition flywheel and can influence our approach here using data & insights. Most importantly, you’re eager to roll up your sleeves and lead your team to bring our mission to life as we grow.

Responsibilities:

• Oversee all aspects of growth including developing and leading innovative and effective creative strategies to drive growth across all channels, specifically, digital (paid for DTC + Amazon), retail (promos / paid affiliates, earned) and affiliate channels (B2B) to drive new customer acquisition. 
• Work hand in hand with the retention, digital and brand marketing teams to develop cohesive 360 marketing campaigns.  
• Develop a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize, lead, and implement performance marketing strategies to drive member conversion and optimize the funnel.
• Establish and report on KPIs and forecasting that maps to company business growth objectives, keeping in mind strong ROAS or CLTV:CAC multiples
• Monitor and regularly report on paid campaign performance on an established cadence building a robust & clear attribution and marketing measurement system.
• Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals.
• Conduct experiments to test hypotheses and use data to drive decision-making.
• Analyze results and iterate on strategies to achieve optimal outcomes.
• Collaborate with cross-functional teams (product marketing, brand, creative, product, and data) to integrate opportunistic creative strategies into growth initiatives.
• Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities.
• Promote a culture of creativity, innovation, and continuous improvement.
• Mentor, inspire, grow & manage the Growth team to achieve business results, and foster a culture of accountability, transparency, and excellence within the team.

Time and Location: 

This is a full-time and fully remote W2 role. Our team primarily works off of Eastern Time between 9:00am-5:00pm. Flexibility will be allowed between those hours, but this role will work closely in collaboration with the full time team and therefore would be expected to work between those regular daytime hours. Some travel will be required for this role to support events planning and logistics. 

This position is available to start immediately. Note that job responsibilities may change based on the company’s evolving needs. 

Requirements

• 5+ years of experience in a growth marketing leadership role with an emphasis on creative strategy, preferably within a high-growth health, wellness or CPG company
• A minimum of 3+ years of people management experience, showcasing a history of building, growing, and effectively managing growth marketing teams
• Proven track record of developing and executing successful creative and messaging strategies that drive growth
• Strong analytical skills with the ability to interpret complex data, derive insights, and make data-driven decisions
• You consider yourself an outstanding communicator, capable of engaging with all organizational levels
• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time
• Strong organizational skills with great attention to detail

• Self starter, who has previous experience at a high-growth, fast-paced startup

• A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work
• Unquestionable ethics that drive leadership and behavior
• Passion for wellness community and herbal medicine

Benefits

• Bonus eligibility
• Medical, vision and dental plan
• Monthly paid Mental Health Days in addition to PTO