Director of Marketing

Apprentice Now provides workforce solutions, focusing on training and hiring talent for the Trades and Tech industries. We offer hands-on training, online learning seminars, and partnerships to bridge the gap between education and employment.

Position Overview:
We seek a results-driven Marketing Director to lead all marketing efforts, enhance our online presence, generate leads, and build affiliate relationships to promote our HVAC Service Tech program. The ideal candidate will have B2B marketing experience, a strong track record in website optimization, partnership development, and managing creative design and social media contractors.

Key Responsibilities:

1. Marketing Strategy:

• Develop and execute B2B marketing strategies for brand awareness, lead generation, and client acquisition.
• Collaborate with sales to refine marketing messages and strategies based on client feedback and industry trends.

• Enhance website functionality and landing pages to drive B2B traffic and lead conversions.
• Implement SEO strategies to boost visibility.

• Oversee digital advertising (PPC, social media, LinkedIn) and manage contractors for creative design and social media content.

• Execute multi-channel lead generation strategies and track results to improve marketing ROI.

• Manage affiliate partnerships to promote online learning seminars, particularly for HVAC Service Tech.

• Create and oversee marketing collateral (brochures, case studies, presentations) that resonate with B2B clients.

• Manage contractors to ensure marketing deliverables align with strategy and quality standards.

• Develop call and email campaigns, write email templates, and pull targeted lists to support sales efforts.

• Establish a feedback loop with sales, refine strategies, and stay updated on marketing innovations.

Qualifications:

• Bachelor’s degree in Marketing or related field; MBA is a plus.
• 7+ years in B2B marketing, focusing on lead generation, digital marketing, and website optimization.
• Proven success in driving business growth.
• Strong skills in SEO, PPC, social media, and LinkedIn advertising.
• Experience in affiliate marketing and partnership management.
• Excellent leadership, communication, and project management skills.
• Ability to manage contractors and collaborate across teams.
• Familiarity with the HVAC industry or online learning is a plus.

• MUST live in and be legally authorized to work in the United States.
• Unfortunately we are not able to provide or renew sponsorship
• The following locations are excluded from hiring for this position: CA, CT, WA DC, MA, ND, NY, OH, OR, WA, WY. Please do not apply or you will be automatically rejected.

Benefits:

• Competitive salary and performance bonuses.
• Health, dental, and vision insurance.
• Dynamic and supportive work environment.