Director of Social Media

About the Role
This is a senior role providing editorial oversight of and operational responsibility for Fantasy Life social media content, using data analytics to optimize performance, and partnering with stakeholders across the editorial organization and business teams on a range of initiatives.

Responsibilities :
• Conceptualize and create unique content that highlights Fantasy Life creators and content from start to finish. 

• Drive engagement with a high-entertainment strategic approach that connects with audiences and is relevant on a daily basis.

• Collaborate across Fantasy Life to support and enhance all content and business initiatives

• Develop an integrated strategy with the creative team to produce high-quality content across all social platforms.

• Identify opportunities for differentiated, platform-specific plans (TikTok, Instagram, X/Twitter, Facebook etc.)

• Monitor social media trends and emerging platforms 

• Implement data-driven insights to optimize content performance and audience engagement. 

• Foster relationships with athletes, influencers, and key stakeholders in the fantasy and betting communities.
• Build and maintain strong client relationships, understanding their needs and delivering beyond expectations. 

• Stay informed about industry best practices, evolving social media algorithms, and technological advancements to inform strategy and decision-making. 

Requirements

Desired Skills and Qualifications
• Proven experience in social media management, with a focus on fantasy sports and betting content
• High-level knowledge of NFL and fantasy football is essential
• Must be comfortable operating solo in a fast-moving environment
• Demonstrated success in driving audience growth and engagement through strategic social media initiatives.
• In-depth knowledge of various social media platforms, analytics tools, and emerging trends in digital media.
• Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners.
• Strong team skills with the ability to work collaboratively to drive high-quality content
• Sports takes place on a year-round basis on nights and weekends - this role will require both on a regular basis, especially during NFL season.

Education and Experience
• Minimum of 5 years of experience in Social Media or a related industry, including at least two years working within a team of content creators
• Minimum of 3 years of experience using video editing software and photo editing software

Benefits

• Competitive salary
• Flexible remote working environment.
• Opportunity to work with a talented and passionate team.
• Access to cutting-edge audiovisual equipment and technology.
• Ongoing professional development and training opportunities.
• Benefits Stipend - Benefits package coming soon