DropInBlog - Email Marketing Specialist

Hey there!

Welcome to DropInBlog, where we're passionate about revolutionising website experiences. But before we delve into our job opportunity, let's introduce ourselves and what we stand for.

At DropInBlog, we're all about taking websites to the next level. We specialise in offering a transformative product that seamlessly integrates blogs into existing websites, whether they're custom-coded or built using popular website builders like Shopify, Thinkific, BigCommerce, Carrd, and more.

Our customers choose DropInBlog for its unparalleled understanding of their needs and its ability to deliver exceptional results. With our product, users can effortlessly create captivating blog posts that engage their audience and boost their search engine ranking. Our software is designed to be user-friendly yet robust, offering all the essential features of leading blogging platforms like WordPress.

One of the standout features of our product is the built-in SEO Analyzer, highly appreciated by our customers. This tool provides real-time feedback and suggestions on optimising blog posts for search engines, empowering users to excel in the competitive world of digital content creation.

DropInBlog has experienced remarkable growth over the past few years, with momentum that continues to surge month after month. We've achieved this by consistently expanding our App Integrations with various website builders, enabling users to seamlessly install DropInBlog directly from their site builder's dashboard. Each integration not only broadens our user base but also presents valuable opportunities to connect with diverse communities.

Looking ahead, we're committed to enriching our software by incorporating new features based on customer feedback and leveraging advancements in technology. We're particularly excited about the possibilities offered by artificial intelligence (AI). Our roadmap includes implementing AI-driven tools that generate blog post topics and outlines by analysing the content of users' websites. Each new integration not only brings a wider user base but also opens up significant marketing prospects.
At DropInBlog, our team represents a global network of exceptional individuals. We operate as a fully remote organisation, embracing independence, flexibility, and a resolute mindset focused on getting things done. Our three co-founders lead the way, with the CTO based in the United States and the CEO and COO embracing a nomadic lifestyle primarily in Southeast Asia or Latin America.

To expand our reach further, we have a dedicated writing team stationed in Eastern Europe, along with a part-time developer and two part-time customer service representatives based in Pakistan. Additionally, we collaborate with talented contract-based team members located in various regions such as Serbia, Dubai, and Thailand.

Our work culture thrives on autonomy and empowerment. We believe in granting each team member the freedom to define their work-life rhythm and set their own hours. Trusting in the commitment and capabilities of our team, we value their independence and their ability to deliver without strict supervision.

Join us at DropInBlog, where you can be part of an innovative team, contribute to meaningful initiatives, and elevate your career in the dynamic world of digital content creation. Let's redefine website experiences together!

As the Email Marketing Specialist, you'll be the go-to person for all things email! Your main responsibility will be crafting email sequences to drive various outcomes: converting trial signups, educating existing customers about new features, and enticing back customers who cancelled or let their subscription lapse. Additionally, you'll create lead magnets to grow our email list and segment it for targeted campaigns. You'll set up, track, and refine email campaigns to boost conversion rates.

While we have some email sequences in place, there's plenty of room for growth. We're looking for someone experienced in email marketing who can make a significant impact on our customer conversion and success. You'll also assist with general marketing and sales copywriting, although this will be a smaller part of your role.

In this role, you will:

🤝 Develop new email onboarding funnels and enhance existing customer email sequences.

🚀 Craft newsletters to keep existing customers informed about new features and tips.

🤹 Create lead magnets to capture email addresses from our website visitors.

🔒 Monitor and track email deliverability, opens, clicks, click-through rates, and conversions.

🗺️ Update information about new features on our app listing pages.

📈 Write copy about new features for our front-end website.

📢 Draft feature descriptions and tooltip explanations for our backend.

🤝 Prepare support documentation about new features.

📝 Generate social media posts about site builder tutorials and schedule them in SmarterQueue.

🤝 Develop App Listing pages for real integrations with website builders.
Working Hours ⏰: Full-time, with a consistent Monday to Friday schedule. No specific hours required for team overlap, but a regular schedule is preferred for clear expectations.

Requirements

To excel in this role, you need to have: 

✅ Expertise in SaaS email funnel creation, developing and executing segmented email marketing strategies and automations throughout the customer lifecycle.

✅ Skills in newsletter creation, devising and implementing educational and promotional campaigns to nurture customers.

✅ Ability to create lead magnets, crafting and executing lead magnets and corresponding email funnels to attract new customers.

✅ Proficiency in copywriting, drafting email funnels, onboarding sequences, newsletters, lead magnets, website updates, social posts, and app listings.

✅ General marketing experience, understanding the customer buying journey.

✅ Experience with email software, monitoring, and analytics, setting up segmented funnels, tracking performance metrics, monitoring email deliverability, opens, clicks, click-through rates, and conversions.

✅ CRO experience, optimising email funnels for open rates, clicks, and conversions.

As the Ideal Candidate, you should be:

✅ Organised and independent.

✅ Passionate and eager.

✅ Analytical.

✅ Communicative and collaborative.

✅ Detail-oriented.

✅ Clear written communicator.

Brownie Points for:

✅ Understanding of CAN-SPAM requirements, HTML, email best practices, and inbox deliverability.

Benefits

What’s in it for you?

• 💰 Competitive Salary: Earn a monthly salary of $2,500-$3,500.*
• 🌴 Global Work Flexibility: Work remotely from anywhere in the world, ensuring a work-life balance.
• 🌟 Opportunities for Growth: DropInBlog is in a critical growth phase, offering numerous opportunities to learn, innovate, and advance.
• 📈 Salary Increases: Potential for salary growth as you expand your skills and responsibilities.
• 🌴 PTO: 20 Days paid time off.
• 🌐 Autonomy: Enjoy the freedom to shape your role and contribute directly to the company's growth.
• 🛠 Tools & Resources: Access to industry-leading tools and resources to enhance your productivity and skills.
• 🤝 Collaborative Environment: Work with a diverse and talented team from across the globe.
• 🚀 Impactful Work: Your contributions directly influence DropInBlog's success and growth trajectory.
• 🔒 Data Security: We prioritise the security of our team members, ensuring safe and secure communication channels.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

The JobRack team are working with DropInBlog to help them find their new team member. 

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

The JobRack team has gained a full understanding of the DropInBlog’s needs and will review, filter, screen and test candidates in line with this.

To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application.

We will, of course, provide you with feedback throughout the process.

At the request of DropInBlog applications for this position must be submitted through JobRack and direct contact with the employer is not allowed. If you have any questions, please contact JobRack at: [email protected]

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

To make sure you receive updates on your application please add [email protected] to your email address book.  
Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq