Event Marketing Manager (Fully remote)

Who We Are & What We Do: 

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 2,000,000 students across 250+ districts from close to 40 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.

If using innovation to reimagine education in service of equity energizes you -- join our team!

The Calling:

The Event Marketing Manager will be an integral part of our marketing teams, managing marketing and sales events (such as marketing webinars, MTSS Summit, sales-hosted events, conferences, etc.), ensuring a top-notch experience for participants, driving leads, and reflecting a great brand experience. This person will own the whole function of event management, including collaborating on content creation, leading lead generation for participation, and tracking and analyzing data to identify the event impact.

Reporting to the Sr. Demand Generation Manager, this individual will work closely with the sales team to plan and optimize 10-15 events per month, and work with the marketing team on 3-4 events per month, all of which are intended to drive pipeline, increase revenue, and meet team and company goals. This position is fully remote and will mostly support the planning and execution of events from afar/behind-the-scenes, but may require occasional travel for onsite coordination..

Core responsibilities will include confirming and documenting event timing; researching and recommending event venues; working with vendors to coordinate space reservation, catering, and other logistics; and developing promotional strategies, including creation of web and registration content, email marketing, and social media.

What You Will Achieve:

• Coordinate internal resources and teams, develop a communication strategy, and collaborate with vendors and partner organizations to ensure exceptional experiences for prospects and customers, generating new pipelines and supporting customer retention.
• Act as the lead link between sales, marketing, partnerships, customer success, and learning sciences for event support. Maintain a calendar of sales-hosted and attended events, marketing-hosted events, and thought leadership conferences. Consistently evaluate and refine marketing support across all event types.
• Manage deadlines for proposal submissions, develop landing pages, track leads and attendance, order swag and collateral, manage budgets, own conference registrations, and handle promotion and follow-up tasks.
• Own marketing event communications and logistics, including web page creation and management, promotion, invites, lead nurturing emails and automation, list maintenance and segmentation, and email correspondence with event presenters and participants. Ensure effective email nurturing before and after events.
• Collaborate with sales, customer success and the leadership team, to deliver exceptional experiences for our customers and prospects, supporting relationship-building and customer retention. This includes planning offsite dinners, special venue reservations, and entertainment events from start to finish.
• Assess and improve our event management processes, from tracking and project management systems to event marketing stack and integration.

Requirements

Why We Want You: 

• 4+ years of experience and demonstrated success with planning and promoting B2B events 
• Solid experience with CRM systems and marketing tools to manage and measure event activities 
• Experience working with virtual event software (Zoom, Cvent, Hopin, etc.)
• Strong communication skills, both written and verbal
• Excellent organizational skills with the ability to prioritize tasks effectively
• Detail-oriented with a commitment to producing high-quality work
• Ability to work well in a team environment and collaborate with colleagues from diverse backgrounds, as well as work independently
• Eagerness to learn and adapt to new challenges in a fast-paced environment
• Minimum design skills (using Canva or Adobe)

Lucky Us If You:

• Have a background in K-12 education and MTSS.
• Have experience using HubSpot and Asana.
• Are familiar with educational technology platforms, tools, and products.
• Have great design skills (Canva or Adobe Suite) and can create/edit visual assets.
• Are knowledgeable about the concepts in the book "The Power of Moments."

Interview Process:

If we are a match, you can expect a total of 3 steps in the interview process after the initial application:

• 30-minute phone screening interview with the VP of Marketing
• 60-minute video interview with the VP of Marketing 
• Assignment; optional submission of portfolio and/or work samples
• 60-minute video interview with cross functional committee including members from the marketing team

Benefits

What We Offer You:

• Check out our Benefits & Perks

• Fully remote!

• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.
• The range of our base salary cash compensation is between $75,000-$88,000. Final offers are determined using multiple factors including experience, level of expertise, and geographic location.

Studies show that women, communities of color, and historically underrepresented individuals tend to hesitate to apply for jobs unless they meet all listed qualifications. At Branching Minds, we prioritize cultivating a diverse, inclusive, and supportive culture. Therefore, if you're passionate about the role but your previous experience doesn't perfectly align with every qualification in the job description, we still urge you to apply. You may be a strong fit for this position or other opportunities within our organization.

In Our Own Words, We Are...

Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, “Best Idea Wins,” Passionate, Dedicated, Very Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots.

Our Commitment to Diversity, Equity & Inclusion

At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities; feels valued and respected. We are proud to be an equal-opportunity employer that is committed to continuing to create a diverse, inclusive and equitable environment.

Our Commitment to People with Disabilities

Branching Minds is committed to disability inclusion, and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected]

E-Verify

Branching Minds participates in the E-Verify program, which is an internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). E-Verify electronically verifies the employment eligibility of newly hired employees by comparing information entered by the employer on the Form I-9, Employment Eligibility Verification, against records available to DHS and SSA to confirm employment eligibility. Please click the following links to learn more: E-Verify Participation; Right to Work