Female Social Media Ads Specialist

Job Overview:
We are seeking a skilled Social Media Ads Specialist to develop and manage effective paid advertising campaigns across various social media platforms. The ideal candidate will have experience in crafting compelling ads, targeting the right audiences, and optimizing performance to meet specific goals. This role is key in driving brand awareness, traffic, and conversions.

Key Responsibilities:

• Create, manage, and optimize paid social media ad campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Develop targeting strategies and conduct audience research to ensure ads reach the right demographics.
• Write compelling ad copy and design engaging visuals (with design team or independently).
• Monitor campaign performance and use analytics to make data-driven decisions for improving ad effectiveness.
• Conduct A/B testing of ad creatives, copy, and landing pages to enhance performance.
• Collaborate with the marketing team to align social media ad efforts with overall marketing goals.
• Manage the ad budget and provide regular reports on ad spend, performance metrics, and ROI.
• Stay updated on social media ad trends and algorithm changes to ensure campaigns are current and effective.

Qualifications:

• Proven experience in managing social media advertising campaigns, particularly on platforms like Facebook, Instagram, LinkedIn, Twitter, or TikTok.
• Strong knowledge of social media ad tools, such as Facebook Ads Manager and LinkedIn Campaign Manager.
• Experience with performance metrics (e.g., CTR, CPA, ROAS) and reporting tools (Google Analytics, etc.).
• Ability to write engaging ad copy and design eye-catching visuals or collaborate with designers.
• Excellent analytical skills and the ability to make data-driven decisions.
• Strong communication and collaboration skills.
• Experience in managing and optimizing advertising budgets.

Preferred:

• Experience in a similar industry (e.g., towing, automotive, etc.).
• Knowledge of SEO and SEM strategies to complement social media efforts.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications to [email protected] with the subject line "VA Social Media Ads Specialist Application”. PLEASE ATTACH THE LINK OR SHORT VIDEO INTRODUCTION OF YOURSELF HIGHLIGHTING YOUR EXPERTISE AND EXPERIENCE AS A VIRTUAL SOCIAL MEDIA ADS SPECIALIST.