Freelance Finance Content Writer

Are you aching to write content that brings in real results and that people actually read rather than another generic piece of content?

Are you obsessed with understanding how a product works and how to make it appealing to a reader?

Do you continuously look for ways to improve your writing, and dream of becoming a writer who can confidently say their content brings in customers?

Then read on… this freelance position may be right for you!

About the position

Mint Studios is a content marketing agency based in the UK and US that helps financial services companies like Modulr, Zai, Confused.com and Jeeves acquire customers with content. We use our four pillar framework to help financial services companies turn their blog into a customer acquisition channel:

1. A content strategy based on customer research and focused on Bottom of the Funnel keywords
2. Content written for the level of the reader and focused on the company's product
3. Content based on interviews with subject matter experts
4. Content results that can be tracked

We’re currently looking for writers to work with us. If you’re interested, here’s more information on what we’re looking for.

Please note: We review applications on a rolling basis so it may be a few weeks before you hear from us.

Responsibilities

• Write 3 - 4 articles per month for one client
• Each article is usually 2,000 - 3,000 words, and takes around 2 weeks to write in between rounds of edits
• 90% of articles are based on a recording of an interview with a subject matter expert combined with desk research
• The process includes one outline, then 2 rounds of edits
• Edit content based on feedback
• Complete a comprehensive questionnaire and outline (our version of the “brief”) before writing the first draft.
• Acquire knowledge about our clients, their products or services and the audience we’re targeting (you don’t need a background in fintech or financial services!)

What we're looking for

You don’t have to have a background in fintech or financial services – we can teach you that. What we really value is attitude and good writing.

These are the 6 characteristics of the best writers that we work with at Mint Studios:

1. You have clarity of thought. You can put together logical arguments in the written form and when you don’t understand something you’ll take the time to understand it.
2. You are inherently curious. You want to understand a topic inside out. You’ll do the right amount of research and ask the right questions till you feel confident writing about the topic.
3. You are detail oriented. You care about delivering something great, even when no one is watching.
4. You’re constantly thinking of the bigger picture. You like to understand how the content in the interview fits into the product, the client and the strategy.
5. You take responsibility for your skillset. You’re always trying to become a better writer and are open to new processes and ways of working.
6. You are empathetic. You can put yourself in the shoes of the reader and of the client. You try to understand their perspective and will ask questions if you don’t.

You might not be a good fit if...

• You aren’t clear with your thoughts when writing. Maybe your arguments tend to jump around a lot, or you’re not interested in explaining complex topics.
• You’re not open to new processes. You like to stick to your own processes or wait to get in the “creative zone” to write. We respect that if you do, but it just means we won’t be a good fit.
• You just want to do a quick blog post and leave it at that. You’re not interested in doing the research (understanding the topic, product and the content strategy in depth, listening to and analysing the interviews for the main takeaways, etc) required for an article and just want to be told what to do.
• You hate asking for advice or asking questions. You don’t like asking for feedback and are afraid of getting it.
• You are disorganised to a point where you forget things. You don’t like using reminders or tools to keep on track with your work.
• You’re not interested in improving your writing. You just want to get the job done and don’t want to improve as a writer. 

By the way, if you apply, include the name of your favourite book in one of your responses down below – otherwise we'll know you haven't read this properly and attention to detail is a key skill we value.

About Mint Studios

Mint Studios is a content marketing agency that helps helps financial services companies acquire customers and position themselves as experts with content marketing.

Our main differentiation point from other agencies is that we create content that is optimised for conversions and leads, not just traffic. We do this by creating Bottom of the Funnel content, which involves understanding our client’s ideal customer and creating content that is designed to sell, not entertain. You can learn more about BOFU here: What is BOFU (Bottom of the Funnel) Content and Why Is it Important?

Although we only work with financial services companies, these range from crypto, to budgeting apps, to enterprise payments companies and consultancies. You won’t be writing about the same topics over and over again.

These are some examples of BOFU content we’ve written for clients:

• How To Get Health Insurance As An Expat In The Philippines
• Paying International Vendors & Suppliers: What’s the Best Way?
• Wave Alternative In Australia: Parpera
• Top corporate incubators [2023]

Examples of more technical content:

• Top marketplace payment providers in Australia: We compare 4!
• Payroll payments solution: How to innovate with Modulr
• Marketplace fraud prevention: how to fine-tune your current system

You can learn more about why we set up the agency here: Why I Set Out to Build a Financial Content Marketing Agency

• Why I Joined Mint Studios: Michelle Maiellaro
• Why I Joined Mint Studios: Elliot McGuire
• Mint Studios Careers

Compensation and benefits of working with Mint Studios

• We pay $300/£245/per article to begin with, and once you’re trained on our methodology and we’re confident in your writing (this usually takes 4 - 6 articles) we then go to the next stage, where we pay $450/£345 per article.
• For our payment clients, we pay £500 per article once you're trained.
• If you pass our “probation period”, we can offer a long-term contract (at least 6 months). We can also offer a full-time position if you’re interested.
• We pay quickly — within 48 business hours of you issuing an invoice.
• As long as articles are delivered on time, you can work when you want.
• You don’t have to know about financial services (but you do have to be willing to learn). We value good writing more.
• You’ll be able to see how your content delivers impact and helps our clients acquire customers.
• We give a lot of detailed feedback. You won’t get vague feedback like “can you make this less confusing?”. We try to make our feedback to the point and we’ll always look for ways to improve the article ourselves (so you’re not left coming up with alternatives alone).
• You’ll have the opportunity to grow: we only hire content strategists from within, and we’re always looking for strategists. You’ll have a chance of learning about content strategy and learning how to turn readers into leads.

Interested? Apply on the next page!