Mandarin Blueprint - Digital Marketing Manager

Hey there!

Here’s a quick video introduction to the role from us.

This is the team at Mandarin Blueprint. Before diving into the specifics of our job opportunity, let’s give you a bit of background about who we are and what we stand for.

At Mandarin Blueprint, we believe learning Chinese shouldn't be confusing. As Chinese learners ourselves, we know first-hand how overwhelming this language can be. Questions like “How do I master pronunciation?” “Should I learn characters? If so, how?” “How do I learn Chinese grammar?” “How do I improve my listening?” and “How can I have a smooth conversation in Mandarin?” can make you feel lost in the jungle without a map or compass.

But it doesn’t have to be that way.

With our clear, step-by-step “do this then that” blueprint, the entire process becomes a game. The reward for winning? Genuine connections with Chinese people and the enjoyable consumption of a fascinating language.

When you play your way to fluency with The Blueprint, you’ll acquire the impressive skills of reading, writing, and speaking Chinese. Our approach provides clear guidance, making the learning process engaging and effective.

Ready to make an impact in the world of language learning? Join us at Mandarin Blueprint, where you can work alongside passionate professionals, contribute to meaningful projects, and take your career to new heights.

As our new Digital Marketing Manager, you will take over marketing responsibilities from the CEO, with a mission to scale existing channels, improve campaign performance, and grow revenue YoY. 

We need someone to set and execute the marketing strategy, manage and grow the marketing team (three reports currently), monetize our traffic, optimize our funnels, ensure the effectiveness of our email campaigns and content strategy, analyze current traffic patterns, identify growth opportunities, and create comprehensive marketing plans using the latest digital marketing techniques. You will frequently collaborate with the IT specialist to set up CRO tests, and work with the CRM assistant and email copywriter to write and repurpose email campaigns.

The ideal candidate has a solid track record of success in CRO, video marketing, and email.

Key responsibilities:

🎯 Strategic Leadership: Develop and execute comprehensive digital marketing strategies to fuel growth.

💰 CRO: Conducting conversion rate optimization testing across all funnels, ensuring consistent incremental improvements.

🌟 Video Marketing: Creating and driving leads with video content.

📊 Team Management: Hire, manage, and mentor a small team of marketing professionals and freelancers.

📝 Campaign Creation and Execution: Develop and execute marketing campaigns across multiple channels, including email, social media, and video content.

📱 Brand Development: Maintain and develop a strong, distinctive brand presence.

📢 Performance Optimization: Optimize KPI tracking and employ data-driven analytics to enhance campaign performance.

📈 Cross-selling: Creative strategies to cross-sell, up-sell services to existing customers.

📊 Reporting: Report performance and campaign results to management, providing insights and recommendations for continuous improvement

Working hours: This is a full-time role. We have a global remote-first workforce, so time zone is flexible (preferably not Australia). You must be available to have meetings with people working normal hours in the US.

Requirements

To excel in this role, you need to have: 

✅ Strategic Vision: Ability to develop and implement long-term growth strategies.

✅ Analytical Skills: Strong skills in data analysis and campaign optimization.

✅ Funnel Success: Proven success with funnels generating over a million dollars in revenue.

✅ Leadership Abilities: Experience in managing and mentoring marketing teams.

✅ Strong Initiative: Must be self-motivated and able to work on your own initiative as well as part of a small team. 

✅ Communication skills: Excellent communication and interpersonal skills to work effectively among a team who all work remotely from their own homes.

✅ Analytical mindset: High attention to detail and a critical thinker

✅ Adaptability: Responds positively to changing priorities and ability to work in a fast-paced environment and manage multiple projects simultaneously.

Brownie points:

✅ Experience with paid ads, SEO and content management.

✅ Inbound/content marketing.

We are looking for someone who aligns with our company values:

✅ Heartfelt dedication.

✅ A help-first mentality.

✅ Humble confidence.

✅ Reliability and integrity.

Benefits

What’s in it for you?

• 💰 Competitive Salary: Earn a monthly salary of $6,000.* Negotiable based on skills and experience.
• 💰 Commission: We want somebody who is willing and able to grow with us. As such, we will provide commission based on improved marketing performance and related KPIs.
• 💰Enormous Potential for Advancement: Ideally, the person in this role will prove their merit and fit well enough to eventually take on the Head of Marketing role, joining us on the leadership team.
• 🌍 Global Work Flexibility: Work remotely from anywhere in the world.
• 💼 Quarterly proft sharing Bonuses, increasing as you enter higher levels of the Company.
• 🏖️ Paid Time Off & Sick Leave: Enjoy generous paid time off and sick leave.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

The JobRack team are working with Mandarin Blueprint to help them find their new team member. 

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

The JobRack team has gained a full understanding of the Mandarin Blueprint’s needs and will review, filter, screen and test candidates in line with this.

To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application.

We will, of course, provide you with feedback throughout the process.

At the request of Mandarin Blueprint, applications for this position must be submitted through JobRack and direct contact with the employer is not allowed. If you have any questions, please contact JobRack at: [email protected]

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.