Marketing Lead

About Hapn:

Hapn is a fast-growing SaaS company revolutionizing the way businesses track their equipment and assets. Our innovative solutions cater to various industries, with a particular focus on construction, equipment rental, supply chain, and retail theft prevention. As the leading solution in equipment and asset tracking, we're on a mission to help businesses optimize their operations and protect their valuable resources.

Position Overview:

We're seeking a talented and versatile Marketing Lead to join our team and spearhead our marketing efforts. As our sole dedicated marketing hire, you'll play a crucial role in shaping Hapn's brand, driving product adoption, and supporting our rapid growth. This position offers a unique opportunity to make a significant impact and potentially grow into a leadership role as we expand.

Key Responsibilities:

Product Marketing Strategy:

• Develop and execute comprehensive product marketing strategies
• Create compelling positioning and messaging for our solutions
• Plan and manage product launches and feature releases

Content Creation and Management

• Produce high-quality sales and marketing collateral (e.g., one-pagers, case studies, videos)
• Manage and update the company website
• Create partnership marketing materials
• Develop industry-focused content for the blog and social media channels

Campaign Management:

• Design and execute nurture campaigns for leads
• Create and manage customer marketing campaigns
• Collaborate with agencies on demand-generation initiatives

Sales Enablement:

• Support the sales team with effective marketing materials
• Assist with trade show preparations and execution

Market Research and Analysis:

• Conduct market research to inform product positioning and messaging
• Analyze campaign performance and provide data-driven insights

Partnership Enablement:

• Develop marketing strategies and materials to support partner acquisition and engagement
• Create co-marketing campaigns and content with key partners
• Collaborate with the partnerships team to enable partners with product knowledge and marketing resources
• Measure and optimize the effectiveness of partner marketing initiatives

Cross-functional Collaboration:

• Work closely with product, partnerships, sales, and customer success teams
• Manage relationships with external agencies and freelancers

Requirements

• 5-8 years of experience in marketing, preferably in B2B SaaS
• Proven track record of developing successful marketing strategies and campaigns
• Excellent written and verbal communication skills
• Strong project management abilities
• Experience with marketing tools and CMS platforms
• Basic design skills (e.g., proficiency with Canva or similar software)
• Familiarity with SEO and content marketing best practices
  

Required Skills:

• Strategic thinking and ability to translate product features into customer benefits
• Creativity in content creation and campaign development
• Data-driven approach to decision-making and performance analysis
• Adaptability and ability to thrive in a fast-paced startup environment
• Strong interpersonal skills and ability to work cross-functionally

Preferred Experience

• Knowledge of IoT, fleet or asset tracking, or related technologies
• Experience marketing to industries such as construction, equipment rental, or supply chain
• History of working in or marketing for high-growth startups

Benefits

• Opportunity to shape the marketing function of a fast-growing SaaS company
• Collaborative and innovative work environment
• Competitive salary and benefits package
• Participation in the company's stock option plan
• Potential for career growth as the company expands
• Chance to work with cutting-edge technology in asset tracking and IoT

If you're a results-driven marketer with a passion for technology and a desire to make a significant impact, we want to hear from you. Join Hapn and help us revolutionize asset tracking across industries!