Performance Marketing Specialist

You love working with numbers and diving into data to drive your team’s marketing programs. You are an enthusiastic digital marketer looking to work with a talented, close-knit team that gives you a chance to learn as well as shine. You are a curious soul who wants to run a/b tests, explore first-click vs last-click trends, and support your team with insightful observations. You seek guidance but are willing to do what is needed to get the job done.  If this is you, and you love a remote environment that lets you have a life outside work, you MUST apply! The performance team at Sinch handles the paid search funnel for a wide portfolio of brands in the text and email SaaS space. We are looking for a teammate who is willing to be challenged and amplify our SEM performance. 

Responsibilities 

• Manage and execute PPC marketing strategy and support for proposed demand programs 
• Proactively identify new opportunities and innovative strategies to drive traffic and conversions 
• Track campaign performance metrics to identify trends and insights, and make data-driven decisions to optimize performance 
• Collaborate with cross-functional teams to align paid initiatives to a multi-channel approach 
• Conduct robust keyword research, market research, competitive research and audience targeting research to build and maintain impactful campaigns 
• Manage ad campaign related tasks and projects - landing page construction, optimizations, keyword and search term report, ad copy and creative sourcing and managing 
• Stay updated on industry trends, tools, and best practices in digital advertising

Requirements

• Minimum of 2 years’ experience dedicated to paid campaign planning and execution in a B2B environment. SaaS experience preferred 
• Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Looker Studio. 
• Bachelor's degree (or equivalent experience) in Marketing, Business, or a related field is preferred. 
• A collaborative team player who thrives in fast-paced environments and can adapt to constantly evolving priorities. 
• Familiar with popular landing page tools like unbounce, instapage and creative tools like Canva, figam and miro 
• Experience with Google Tag Manager and Google Analytics 4 is nice-to-have 
• Ability to work independently with a bias for action in a team environment 
• Experience planning media buys for niche audiences is ideal 
• Minimum 1-3 years of B2B marketing experience. 
• Technology, SaaS, and/or E-commerce experience desired. 
• Very proficient with WordPress, Microsoft Word, PowerPoint, Excel. 
• Graphic design tools, Salesforce, and HubSpot experience are highly desirable. 

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you’re the most productive and successful. It’s what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

Our expert teams are built from some of the most experienced in the industry. We employ people from all over the world, from all walks of life and from all backgrounds. We work together, feeding on our diversity to make us stronger, and we encourage each other to be the best we can be. Innovation drives us, and we challenge ourselves every day. Get in touch and join us on our journey!

The annual starting salary for this position is between $85,000 - 100,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This position is also eligible for bonus. This role will be accepting applications until 06/26/2024 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.