Product Marketing Specialist

Are you passionate about turning product features into compelling stories and solutions that drive sales? FMX is seeking a driven Entry-Level Product Marketing Specialist to join our dynamic team. In this role, you will play a crucial part in developing go-to-market launches of new products, product positioning, and leading company-wide sales enablement. 

Responsibilities:

Product Positioning and Messaging:

• Develop clear and compelling product positioning statements.
• Craft persuasive messaging that highlights the unique benefits and value proposition of our products.
• Work with the marketing team to identify and create case studies that showcase how our product helps organizations.
• Help maintain and update our product-related website content.

Product Launches:

• Collaborate with the Senior PMM to own product releases, ensuring a seamless launch.
• Coordinate internal and external communications related to product updates.
• Work closely with the marketing team to create compelling campaigns around new feature launches.
• Create all external and internal facing copy surrounding products and features, including, but not limited to, website copy, datasheets, flyers/handouts, video scripts, product notifications, and email communications.

Sales Enablement:

• Providing sales and customer success teams with the necessary tools, training, and support to effectively sell new products.
• Lead company-wide sales enablement sessions and develop sales enablement materials, such as sales decks and pitch scripts.
• Support cross-functional teams by providing product training and other tools and materials as needed.

Requirements

Preferred Experience & Qualities:
What are we looking for in this role?:

• 2+ years of marketing communications, product marketing, or related experience
• Excellent written and verbal communication skills
• Ability to develop content that provokes engagement
• Ability to work effectively in a fast-paced, collaborative environment
• Detail-oriented work style
• Experience working cross-functionally on larger projects
• Experience utilizing Pendo is a plus
• Strong interest in product marketing and the SaaS industry
• You embody our core pillars: We value our work ethic, we are disciplined in our processes and responsibilities, we are coachable and seek out constructive criticism, we value results and are performance-driven, we treat each other and everyone we meet with respect and integrity.

Benefits

FMX Benefits and Life at FMX:

• You’ll make a big impact: You’ll have significant influence over the direction of our content and the future of our company.
• We value learning and mentorship: We have a training and incentive program and mentorship opportunities.
• Competitive benefits: 100% company-paid health, dental and vision insurance.
• Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We have two all-company events a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
• Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Enjoy flexible working hours: Have a dentist appointment at 8:30 AM? Need to tack on an extra 15 minutes at lunch to squeeze in that workout? As long as you're getting your work done then our working hours are flexible.
• You can wear jeans and tees: Feel free to keep it casual, we do.  
• You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously. 

Other considerations: The candidate for this position can be located anywhere in the US.

Company:

FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space. Check us out at: https://www.gofmx.com/

Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug-free workplace.