Research Analyst - NYC/East Coast

About Us

World of Good Brands offers a new media paradigm built on the power of genuine connections. Across our collective of brands (Well+Good, Only In Your State, House of Good), we provide expertise, champion editorship, and build tangible experiences that cultivate a more connected society. 

We keep compassion, inclusion, and creation in our orbit — narrowcasting on the aspects of modern living that make us feel most human. As leaders in experiential media and commerce, we excel at creating consumer experiences that blend physical and virtual – giving audiences access from wherever they are, and allowing them to take a piece with them wherever they go. 

Role Overview: 

Are you a storyteller with numbers? At World of Good Brands, we are looking to develop meaningful audience stories that differentiate our properties in the marketplace. The Research Analyst will spearhead this effort on a day-to-day basis identifying compelling stories within our rich audience data and synthesizing syndicated reporting. The ideal candidate will have a background working with cross-functional departments—including sales and marketing teams— to understand business needs and experience translating those needs into data-driven responses.

This is a remote position based on the East Coast, reporting into the Executive Director, Insights Strategy.

What You'll Do:

• Support the Sales team with research and analytics, including but not limited to audience data, site metrics, marketplace research and internal consumption data
• Refine competitive positioning of WGB properties relative to other media properties and develop actionable insights to help inform general presentations, category stories, and ongoing proposals 
• Contribute knowledge of the marketplace to aid in developing a competitive ad sales research strategy
• Partner with Executive Director to assist in executing category research with WGB audience to support sales and marketing efforts 
• Work with Executive Director to translate existing research into materials for the sales organization
• Maintain all audience reference materials on a quarterly basis

Requirements

• 2-4 years' experience in a research/data role, ideally supporting a sales organization at a media publisher
• Good knowledge of the digital media landscape and research specific to the industry
• Good understanding of quantitative and qualitative research methodology 
• Experience working with data types across site, social, affiliate/commerce, and experiential 
• Deep knowledge of tools, such as Comscore, Quantcast, and Google Analytics 
• Familiarity with brand study offerings such as Nielsen Brand Lift and Lucid Impact Measurement a plus (but not required)

Benefits

• Medical Plan: We offer three distinct options under our Aetna medical plan.
• Dental Coverage:You have a choice of two dental coverage options.

At World of Good Brands, we are proud to have an open vacation policy with several additional benefits, including:

• 401k Savings + Company Pension Plan:We provide our employees with access to two retirement plans to ensure their financial security in the future. 
• Educational Reimbursement: You can receive up to $1,500 annually for educational expenses.
• Parental Leave: We offer 12 weeks of parental leave.
• Health Advocate:Our employee assistance program provides access to sessions with a Licensed Professional Counselor, offering support for various personal issues to navigate challenges effectively.

What Comes Next:

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @leafgroup.com email addresses, never via text message.

Compensation:

The starting base pay for this role is between USD $65,000 and USD $75,000, plus commission. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, benefits, and other perks.

World of Good Brands is committed to fostering equal opportunities for all. We do not engage in discrimination based on factors such as race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other characteristic protected by applicable law. Our hiring decisions are made solely on the basis of qualifications, merit, and business requirements. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our Head of People ([email protected]).

World of Good Brands is an affiliate of the Graham Holdings Company (NYSE:GHC). GHC is a diversified holding company whose operations include educational services; home health and hospice care; television broadcasting, online, print, and local TV news; automotive dealerships; manufacturing; hospitality; and consumer internet companies.