Senior Copywriter

About Infinite Reality:

Infinite Reality (iR) is an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data. With deep expertise in Hollywood production and extended reality (XR), iR is redefining the infinite possibilities of connected digital environments in the modern age. iR’s portfolio of brands includes the Drone Racing League, XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, DJ and producer Steve Aoki, rock band Imagine Dragons, NBA player Rudy Gobert, Interscope Records, and more.

The Role:

As a Senior Copywriter at Infinite Reality, you will be a key member of our marketing team, responsible for crafting compelling and engaging content that effectively communicates the value proposition of our AI and immersive technology solutions to both large enterprise clients and small businesses. Leveraging your creative flair and strategic mindset, you will play a critical role in shaping our brand narrative and driving customer engagement across various channels.  Your words will help us achieve our mission and empower businesses of all sizes to harness the power of new technologies to drive growth, creativity, and innovation.

What You'll Do:

Content Strategy and Development:

• Develop and execute comprehensive content strategies to support marketing initiatives and business objectives.
• Create engaging and persuasive copy for a wide range of channels and mediums, including website copy, blog posts, email campaigns, social media content, white-papers, case studies, and more.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure alignment of messaging and content with overall brand positioning and goals.

Brand Voice and Messaging:

• Define and maintain the brand voice and tone across all communications to ensure consistency and authenticity.
• Craft compelling narratives that resonate with target audiences and effectively communicate the unique benefits of our AI and immersive technology solutions.
• Continuously evolve and refine messaging based on market feedback, industry trends, and customer insights.

Marketing, Advertising and Sales Collateral Development

• Draft copy and wire frames for pitch decks, websites, internal and external communications, and marketing materials
• Set proofreading standard with supporting processes and ensure all written words are up to that standard
• Hone brand messaging and essential written templates 

Thought Leadership and Industry Insights:

• Stay abreast of industry trends, emerging technologies, and competitor activities to identify opportunities for thought leadership and content differentiation.
• Understand market data and customer feedback, and leverage these insights to develop content that addresses pain points and challenges faced by our target audience.
• Contribute to the development of thought leadership pieces, including articles, whitepapers, and presentations, showcasing our expertise and thought leadership in the AI and immersive technology space.

Content Optimization and Performance Tracking:

• Conduct regular audits and analyses of existing content to identify areas for optimization and improvement.
• Implement SEO best practices to maximize the visibility and reach of our content across search engines and other digital channels.
  

What You'll Bring:

• Bachelor's degree in Marketing, Communications, Journalism, or related field; Master's degree preferred.
• 5+ years of experience in copywriting, content marketing, or related roles, preferably in the technology or SaaS industry.
• Proven track record of creating high-quality, engaging content for diverse audiences and channels.
• Strong storytelling abilities and a keen eye for detail.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with AI and immersive technologies is a plus.

Our Benefits:

• Paid Time-Off: We offer flexible vacation time, 10 company holidays + we shut down Christmas to New Years
• Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available
• Wellness: Access to Teladoc and an EAP
• Parental Leave: Paid leave
• Retirement Savings: Contribute pretax earnings to our 401(k) Plan

Our Culture:

• Passion: Every team member cares about our company, our clients, and the work
• Collaboration: We believe in intentional communication using Slack, Zoom, GSuite, ect.
• Positivity: Optimism keeps us motivated and productive
• Adaptability: Embracing change is key to our success
  
  

The base pay range for this position is $90,000 - $110,000. The base salary range is applicable across the United States and the offered rate may vary based on factors such as experience, education, market conditions, and location.

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