Senior Demand Generation Manager (Fully remote)

Who We Are & What We Do: 

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 2,000,000 students across 250+ districts from close to 40 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.

If using innovation to reimagine education in service of equity energizes you -- join our team!

The Calling:

The Senior Demand Generation Manager will be an integral part of our marketing team. This person will be the marketing expert on Branching Minds' offerings, understanding how they fit into key markets, audience personas, and the campaigns and marketing tactics that will deliver results. You will work with Sales, Marketing, and Product to identify high-impact marketing opportunities and develop targeted multichannel campaigns and content.

You will collaborate with Partnerships and Sales to identify trends and opportunities in their target markets, and develop integrated campaigns, email campaigns, and full ABM campaigns to drive engagement, influence buying decisions, and accelerate the buyer’s journey, resulting in increased sales pipeline and quality leads. Managing an Events Marketing Manager and a Performance Marketing Manager, and collaborating with Marketing, Sales, and Product, you’ll ensure alignment and consistency in messaging and branding as well as leverage cross-team learnings.

Leveraging a wealth of top-notch thought leadership content and a team of subject matter experts at Branching Minds, the Senior Demand Generation Manager is responsible for orchestrating and optimizing campaigns and content effectiveness by tracking and monitoring target audience engagement to drive funnel volume and velocity. Working closely with the Revenue Operations Manager and Sales, Product, and Marketing leadership, this position develops, manages, and analyzes integrated marketing campaigns and channel performance with clearly articulated KPIs to inform data-driven decision-making.

What You Will Achieve:

• Collaborate effectively with cross-functional teams to strategize top-priority marketing campaigns.
• Oversee all lead generation and nurturing efforts, including paid channels, organic web, events, email automation, and account-based marketing.
• Define campaign tactics, audience segments, A/B tests, and create integrated marketing campaigns to deliver on pipeline creation targets.
• Assist marketing team with digital marketing deployment, including emails, paid search, paid ads, landing page creation, web page content/SEO enhancements, etc.
• Work closely with Sales to define rules of engagement and deliver complementary Account-Based Marketing (ABM) campaigns to influence and accelerate the conversion of key accounts.
• Work hand-in-hand with the content team to align efforts and strengthen impact.
• Set and achieve pipeline generation targets.
• Analyze performance metrics to optimize and improve results continuously.
• Lead, mentor, and manage a team of marketing professionals, including the Events Marketing Manager and Performance Marketing Manager. 
• Manage marketing contractor, vendor, and agency relationships and initiatives to expand marketing capacity and effectiveness.
• Ensure consistent messaging and branding across all marketing channels and campaigns.
• Develop and manage marketing budgets, ensuring efficient allocation of resources.
• Stay updated with the latest marketing trends, tools, and best practices to keep strategies cutting-edge.
• Collaborate with the Revenue Operations Manager to ensure accurate tracking, reporting, and analysis of campaign performance and ROI.
• Identify and explore new marketing opportunities and channels to expand reach and drive growth.

Requirements

Why We Want You:

• Minimum 5-7 years of experience in lead generation or integrated campaign management.
• Minimum 2 years of experience managing teams.
• Experience in digital marketing, including emails and email automation, Account-Based Marketing, website optimization, paid ads, paid social, A/B testing, and content marketing.
• Proven track record of developing and executing successful growth marketing strategies that drive business.
• Expertise in marketing analytics and data-driven decision-making.
• Experience with HubSpot or other CRM tools to manage, develop, and track marketing activities.
• Excellent communication, presentation, and interpersonal skills.
• Leadership experience and the ability to work with cross-functional teams.
• Excellent time management and organizational skills.
• Experience managing marketing agency partnerships.

Lucky Us If You:

• Have a background in K-12 education and MTSS

• Have experience using Hubspot
• Familiarity with educational technology platforms, tools, and products 
• Have great design skills (Canva or Adobe suite) and can create visual web content

Interview Process:

If we are a match, you can expect a total of 3 steps in the interview process after the initial application:

• 30-minute phone screening interview with the VP of Marketing
• 1-hour assignment; optional submission of portfolio and/or work samples
• 60-minute video interview with the hiring committee including members of the marketing team

Benefits

What We Offer You:

• Check out our Benefits & Perks
• Fully remote!
• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.
• The range of our base salary cash compensation is between $82,000-$110,000. Final offers are determined using multiple factors including experience, level of expertise, and geographic location.

Studies show that women, communities of color, and historically underrepresented individuals tend to hesitate applying for jobs unless they meet all listed qualifications. At Branching Minds, we prioritize cultivating a diverse, inclusive, and supportive culture. Therefore, if you're passionate about the role but your previous experience doesn't perfectly align with every qualification in the job description, we still urge you to apply. You may be a strong fit for this position or other opportunities within our organization.

In Our Own Words, We Are...

Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, “Best Idea Wins,” Passionate, Dedicated, Very Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots.

Our Commitment to Diversity, Equity & Inclusion

At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities; feels valued and respected. We are proud to be an equal opportunity employer that is committed to continuing to create a diverse, inclusive, and equitable environment.

Our Commitment to People with Disabilities

Branching Minds is committed to disability inclusion, and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected]

E-Verify

Branching Minds participates in the E-Verify program, which is an internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). E-Verify electronically verifies the employment eligibility of newly hired employees by comparing information entered by the employer on the Form I-9, Employment Eligibility Verification, against records available to DHS and SSA to confirm employment eligibility. Please click the following links to learn more: E-Verify Participation; Right to Work