Senior Paid Media Strategist, Blue Corona

About Blue Corona:

Blue Corona is a technology-enabled digital marketing company that helps home services companies increase their leads and sales, optimize their marketing investments, and differentiate their brands online. Blue Corona deploys inbound and outbound internet marketing strategies such as paid media (PPC) advertising, search engine optimization (SEO), email marketing, website design & development, and marketing analytics services to measurably increase marketing performance.

Blue Corona offers its clients a full set of services for website creation, hosting, administration, and maintenance. This includes design, development, & launch of new websites, ongoing hosting, security, & website administration services, and ongoing website update services such as promotions, campaigns, landing pages, add-on functionality, and other miscellaneous services. We do most of our Development in the WordPress ecosystem and most of our deployments are on WPEngine. Our websites make extensive use of tracking technologies to power our analytics and engagement tools to increase lead conversions.

Blue Corona is authorized to do business in many, but not all, states. If you are not located in a state where Blue Corona is registered, you will not be eligible for employment.

*Please note, we are only able to hire those who currently reside in either EST or CST time zones, not including New York, Illinois, Massachusetts, Columbus, OH, and Philadelphia, PA.

Summary of Position: 

As a Senior Paid Media Strategist, you will strategize, implement, optimize, and monitor effective paid media campaigns to ensure we are exceeding our clients’ goals and expectations. You will have the passion and drive to analyze data and develop solutions to improve campaign results. You will be a subject matter expert in Paid Media. You will be strategic, detail-oriented, and data-driven. 

Position Responsibilities: 

• Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals
• Monitor the pacing of paid media campaigns to ensure no under or over delivery
• Analyze the performance of paid campaigns to develop and implement proactive and reactive strategies to continually improve performance
• Track and report performance metrics of paid marketing campaigns for internal and external stakeholders
• Effectively communicate campaign status, discuss campaign results, and strategic plans to internal team members and external stakeholders to continually improve performance
• Conduct and communicate competitive client research and develop and implement offensive and defensive strategies to position clients ahead of their competitors through paid media campaigns
• Provide recommendations to necessary stakeholders on landing page optimizations and strategies to improve paid media performance
• Keep up to date with paid media best practices and planning and research tools
• Collaborate with Paid Media Operations Manager to set up new ad accounts

• Provide support to internal stakeholders as it relates to relevant requests
• Lead Paid Media team trainings, and mentor junior members of the team
• Maintain and establish expertise in all utilized ad serving platforms and share that knowledge with the rest of the Paid Media team
• Collaborate with Director of Paid Media to identify areas of inefficiency within the processes and strategy of the team
• Act as a thought leader and subject matter expert to internal and external stakeholders
• Build and lead Paid Media team trainings
• Host Paid Media office hours
• Train new hires to ensure they can successfully fill their role and responsibilities

Requirements

Minimum Requirements: 

• Bachelor’s degree in Marketing, or related field 
• 3+ years of hands-on Paid Media experience 
• Intermediate Microsoft Excel skills 
• Current Google Ads (AdWords) certification 
• Hands-on experience with Google, Bing, Meta and other ad networks 
• Excellent attention to detail  
• Strong internal and external communication skills 
• A desire to think strategically, proactively and creatively, focusing on innovative and measurable solutions 
• Strong work ethic and a "do whatever it takes to get the job done" attitude to deliver results in a fast-paced environment 
• Exemplary organization and time management skills with the ability to handle several projects simultaneously  
• Ability to work independently and within a team environment 

Preferred Skills: 

• Google Ads, Microsoft Ads, Meta Ads experience 
• Agency experience 
• Digital Marketing experience 
• Performance presentation development experience 
• Experience with A/B and multivariate testing 
• Ad management tool experience 
• Data analysis experience 

Benefits

We’ve got you covered:

Blue Corona is proud to offer a variety of benefits to support employees and their families, including:

• Remote-First Environment
• Quarterly Bonus Plans
• Medical, Dental, & Vision Insurance
• Company 401(k) Matching
• Monthly Phone & Data Stipend
• Generous Paid Time Off (PTO) Policy
• Health Savings Account with Employer Contribution
• Casual dress code
• Company-branded swag

About EverService Holdings, LLC:

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, Nexa Healthcare, RYNO Strategic Solutions, iLawyer Marketing and Strike Healthcare. For more information, visit EverService at https://everservice.com/

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.