Social Media Coordinator

Key Responsibilities:

• Develop and execute social media strategies to increase brand awareness and drive engagement.
• Execute and curate engaging content for all social media platforms, including Instagram, Facebook, Twitter, TikTok, and LinkedIn.
• Collaborate with Brand Manager and Director of Content to develop compelling campaigns and promotions that resonate with our target audience.
• Identify and engage with influencers and brand ambassadors to expand our reach and grow our community.
• Monitor social media channels for trends, feedback, and conversations related to our brand and industry.

• Respond to comments, messages, and mentions on our social media profiles, using a clever, smart, and fun tone that represents YayDay's brand.

• Analyze social media performance metrics and provide regular reports to track progress and identify areas for improvement.
• Stay up-to-date on industry trends, best practices, and emerging platforms to continuously optimize our social media strategy.

Requirements

Required Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• 2+ years of experience in social media management, preferably in the health, wellness, or lifestyle industry.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent written and verbal communication skills.
• Creative thinker with a passion for storytelling and content creation.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with social media analytics and reporting tools.
• Knowledge of influencer marketing strategies and tactics.
• Positive attitude and a genuine passion for our brand and mission.
• Self-starter attitude with the ability to work independently and in a remote setting.

Position Type: Freelance with potential for full-time employment in the future

Hours: 30-40 hours per week

Location: Remote

Reports to: Brand Manager

Company Overview:

At YayDay, we believe true wellness begins with a healthy gut-brain connection. It has the power to spark joy, energy, and confidence in our lives everyday. Our Super Digestive Supplement is expertly formulated with magnesium, prebiotic fiber, and digestive enzymes to give your digestive system the boost it needs. We aim to bring a dash of fun and an abundance of wellbeing to your daily routine - sprinkled with a little ‘poo la la’ charm. Co-founded by a highly esteemed trio from diverse fields — a leader in the beauty industry, a renowned gastroenterologist, and an award winning creative team — YayDay aims to blend expertise in health, aesthetics, and branding to revolutionize daily wellness practices. As a startup brimming with global talent, we're on the hunt for someone just as dynamic to join our team as our Social Media Coordinator. www.myyayday.com