Social media manager

ACCESS PARKS is seeking a dynamic and innovative Social Media Manager to join our rapidly growing accounting firm. In this crucial role, you will be responsible for developing and executing our social media strategy to enhance our online presence, engage with existing clients, and attract new business opportunities. The ideal candidate will possess a deep understanding of various social media platforms and how to leverage them for brand growth in the professional services sector. You will work closely with our marketing team to create impactful content that resonates with our target audience, educates them about accounting services, and positions ACCESS PARKS as a thought leader in the industry. This role not only requires creativity but also analytical skills to measure the effectiveness of campaigns and optimize our approach continuously. Your ability to manage and grow our online community will directly influence the firm's visibility and reputation in the accounting sector. If you are passionate about digital marketing, have a flair for storytelling, and can work in a fast-paced environment, we encourage you to apply and help us shape our brand narrative and engagement with clients in the digital space.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the company’s marketing goals.
• Create, curate, and manage published content across all social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
• Monitor, analyze, and report on social media performance metrics to optimize content and campaigns.
• Engage with followers, respond to inquiries, and foster a positive online community.
• Collaborate with the marketing team to ensure brand consistency across all digital touchpoints.
• Stay up-to-date with the latest trends in social media, accounting industry developments, and best practices.
• Plan and execute social media advertising campaigns to drive traffic and lead generation.

Requirements

• Proven work experience as a Social Media Manager or similar role in a professional environment.
• Strong knowledge of social media platforms, best practices, and tools for analytics.
• Excellent written and verbal communication skills.
• Ability to create engaging content tailored to various audiences and platforms.
• Familiarity with social media advertising and lead generation techniques.
• Strong analytical skills with the ability to interpret data and feedback to inform strategies.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.