Sr Product Marketing Manager, Sinch Applications

Are you ready to embark on an exciting journey in the world of communication and technology? If you're looking for a job that combines innovation, collaboration, and a friendly atmosphere, you've come to the right place! 

At Sinch, we're more than just a company; we're a community of passionate individuals who believe in the power of effective communication. We're on a mission to connect people, simplify conversations, and make every interaction meaningful. 

If you're enthusiastic, approachable, and eager to make a positive impact in the realm of messaging and communication, then keep reading because we might just have the perfect opportunity waiting for you. 

Join us and be a part of a team that values diversity, fosters creativity, and believes that great things happen when you work with talented and friendly colleagues. 

Ready to explore our open positions and be part of something extraordinary? Let's take the next step together! 

Sinch is a global Communication Platform as a Service (CPaaS) provider, offering messaging, voice, video, and email communication solutions to a large international customer base. Enterprise customers include 8 out of 10 of the largest US tech companies by market capitalization, major airlines, banks, retail, e-tail, internet, ride-hailing, parcel delivery companies and more. With over 4,400 team members across 69 countries around the world, it’s hard to find somewhere without a Sincher to support you.  

Do you love authentic teams and product-led startups but want to flex your marketing muscles at scale? Join Sinch! We are seeking a passionate and proven Sr. Product Marketing Manager to join our global product marketing team. Reporting to our Director, Product Marketing for Applications, you will own the product marketing strategy and help the organization drive the GTM strategy and positioning for key audiences. You are a strong collaborator who enjoys rolling up your sleeves on messaging, positioning, campaigns, and enablement. This role will partner closely with Marketing, Product, and Sales to support the global go-to-market effort for our applications product portfolio. 

Responsibilities 

• Define and implement a cohesive marketing strategy that positions Sinch's application product set as a leader in the space. 
• Build our product marketing toolkit to help us design a world class self-service experience including updated messaging, positioning, competitive intel and personas 
• Develop product content for external and internal audiences, such as website pages, blog posts, one-pagers, sales decks and feature functionality assets 
• Collaborate with cross-functional teams for go-to-market planning, product strategy, marketing campaigns, sales enablement and more 
• Drive net-new user acquisition as well as cross-sell and up-sell within our existing customer base 
• Launch new product features and identify new ways to drive engagement for existing features 
• Advocate for our customers and become an authority on our competition to ensure our products our accurately positioned in the market 
• Measure, analyze and optimize programs to deliver better business outcomes 

Requirements

• 7+ years in product marketing at technology companies 
• Experience marketing and selling to marketers is preferred 
• Bachelor degree in Marketing, Business or related degree, MBA a plus 
• Proven success as a lead product marketing manager. 
• Experience in marketing customer engagement platforms or marketing automation technology highly desired 
• Phenomenal collaborator who can bridge the gap between product, marketing and sales team 
• Critical thinker with excellent writing and presentation skills 
• Strong analytical skills and ability to develop recommendations based on product, customer, and market data 
• Willingness to learn and demo our products 
• Comfortable working with a distributed team that spans multiple regions and time zones  
• Ability to travel if needed 
• Have a sense of humor 

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you’re the most productive and successful. It’s what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

The annual starting salary for this position is $118,000 - $175,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until 4/10/24 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

We have a friendly and relaxed culture & support a return to office hybrid work environment. We offer great benefits, including paid parental leave for new parents, paid time away from work for volunteer activities, and generous PTO.

EEO/Vets