WeSolv - Summer MBA Marketing Associate

About WeSolv

Do you remember wishing you could get experience to get a job that required experience? Have you ever known you could excel in a role if only someone would give you a chance? WeSolv is an innovative platform that automates sourcing more diverse candidates and objectively assessing skills and competencies through real mini-projects—at scale. The platform enables companies to meaningfully engage the largest network of diverse MBA-level (and beyond) candidates and generates predictive skills data to quickly identify and recruit the best talent based on performance rather than perception. Our customer list includes enterprise companies like Salesforce, Pinterest, and Discover, as well as high growth-stage companies like Fetch Rewards and Rheaply to name a few.

WeSolv is a growth-stage company that has skyrocketed in user growth with a candidate network of 30,000+ candidates. We are backed by Techstars, LinkedIn and Google execs, a Pritzker-led fund, and other notable funds and investors, and have recently raised over $1.5M to scale our team and reach. We are passionate about revolutionizing how candidates and companies connect and having fun while we do it! We are building a truly inclusive culture and welcome candidates of all backgrounds.

Role Responsibilities

As a WeSolv Summer MBA Marketing Associate, projects will focus in either Product Marketing or Channel Marketing, whichever the candidate has a demonstrated ability or interest to learn. Projects will focus on the following areas, with the potential to suggest other projects as well during the duration of the internship:

Product Marketing:

• Marketing Page Optimization: WeSolv is looking to optimize our website flow, messaging, and functionality (essentially the User Interface (UI) and User Experience (UX)) as they are critical to improving and optimizing conversions for multiple stakeholders to either host Case Challenges to source more diverse candidates (Companies,) or complete Case Challenges to gain more experience and land the role (Candidates). 
• Company Value Proposition and Messaging Research: WeSolv is looking to identify the top 3-5 value propositions for companies to use WeSolv. By incorporating outside research and user interviewing, findings will be incorporated into optimizing outbound marketing and sales messaging and refining our understanding of the early customer journey.

Channel Marketing:

• WeSolv Student Ambassador Program: As a two-sided marketplace, WeSolv must continue to build relationships with our candidate pool (composed primarily of MBA candidates and graduates) and hiring enterprise companies. It’s important that we continue to develop ongoing relationships with career offices and student organizations of business schools in addition to potential enterprise customers to use the WeSolv platform. WeSolv is looking to build a Student Ambassador Program among other mechanisms to mobilize a diverse community of MBAs across the nation to spread the word about WeSolv and Case Challenges.  
• Candidate Messaging Analysis: The WeSolv Summer MBA Marketing Associate will have the opportunity to analyze prior marketing communications and explore what content, messaging, and positioning resonates with graduate-level candidates.

Requirements

Product Marketing Focus:

• Ability to structure targeted user research interviews and incorporate findings into impactful marketing recommendations.
• Proven experience as a content creator or copywriter responsible for creating compelling newsletters, email campaigns, blogs, case studies, thought leadership pieces, guides, etc.. 
• Ability to distill complex technical processes into accessible messaging understood by a general audience.
• Ability to map out the customer journey at each touchpoint in a marketing funnel. Prior experience in conversion optimization is a plus.
• Ability to create and implement effective marketing plans for identified channels to engage candidates in WeSolv Case Challenges.
• Prior experience working with Asana, WordPress, HubSpot, Google Analytics, Mixpanel, and/or HotJar a plus.

Channel Marketing Focus:

• Ability to build and maintain strong relationships with ambassadors to ensure continued involvement and compliance with WeSolv’s branding, messaging, and communications.
• Ability to monitor and analyze the performance of channel marketing campaigns to identify areas for improvement and optimize strategies.
• Ability to develop targeted content specifically for ambassadors, such as co-branded materials, training manuals, or sales presentations.
• Ability to equip channel partners with the necessary resources, training, and marketing materials to effectively market WeSolv and Case Challenges.
• Ability to segment candidates into distinct groups with similar needs and preferences, allowing for tailored channel strategies.
• Prior experience working with Asana, WordPress, HubSpot, Google Analytics, Mixpanel, and/or HotJar a plus.

Benefits

• A career game changer – A truly unique opportunity to build the marketing department for a fast-growing startup with unlimited potential for growth
• Flexible work schedule and optional remote working environment
• Opportunity to build a company that will change lives for the better
• Stipend eligible for qualifying candidates Stipend Eligible (If expected stipend doesn’t match your current expectations, just let us know and we are open to discussing)